May 30, 2026
Softer brows over 50
Helped immediately to tame my wiry brows. They’re thick, but stiff and point in all directions. This immediately softened them and made them more manageable.
Theresa48
Reposted from abh.com
Highlights
- Cruelty-free
- Vegan
Details & care
What it is: A multi-benefit brow serum that noticeably improves texture, manageability and encourages the appearance of fuller-looking brows.
What it does: Your future brows begin with a stroke of Genius. Brow Genius® blends six rejuvenating ingredients into one multi-benefit, smart formula that works now and later to create a look you'll love. Think a smoother, softer, tamer, fuller-looking brow that feels and performs like the brows youve always wanted. From peptides, panthenol and Korean ginseng to biotin and castor oil, this power roster of ingredients is designed to nourish brows, increase manageability and deliver the ultimate brow makeover.
Research results: An independent trial on hair cut from volunteers revealed:
- Proven to strengthen hair surface by 52%*
- Proven to reduce breakage by 52%*
- Proven to improve texture by 85%*
- Proven to increase smoothness and softness by 85%*
How to use: Before use, cleanse skin as normal and pat skin dry. Apply directly to clean brows, focusing on sparse areas. Gently sweep one side of the brush from the front to the end of the brow. Flip to the other side of the brush and repeat across the other brow. One dip should cover both brows. Use short, hair-like strokes starting at the root and working in the direction of hair growth. Allow the formula one to two minutes to dry before grooming and styling your brows. Apply every day in the morning and night for a minimum of 8 weeks for optimal results. Brow Genius requires continued use to maintain benefits. Keep out of eyes. Discontinue use if irritation occurs.
Pro tips: Use clear brow gel to tame and set brow hairs in place for a polished finish. Apply clear brow gel using short, upward motions and blend throughout the brow. Use the side of the brush to tame hairs into place.
- Vegan
- Cruelty-free
- Paraben-free; phthalate-free; sulfate-free; mineral oil-free; fragrance-free; silicone-free; formaldehyde-free; retinyl palmitate-free; oxybenzone-free; coal tar-free; hydroquinone-free; triclocarban-free; triclosan-free
- Made in the USA
- Item #7342105
- Core Product ID 3333374ND9
Ingredients
Water/Aqua/Eau, Ricinus Communis (Castor) Seed Oil, Glycerin, Panthenol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Butylene Glycol, Propanediol, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Myristoyl Pentapeptide-17, Acetyl Tetrapeptide-3, Biotin, Dextran, Panax Ginseng Root Extract, Trifolium Pratense (Clover) Flower Extract, Caffeine, C15-23 Alkane, Tocopheryl Acetate, Decyl Glucoside, Lecithin, Alcohol, Ethylhexylglycerin, C13-14 Alkane, Potassium Sorbate, Citric Acid, Caprylyl Glycol, 1,2-Hexanediol, Sodium Benzoate, Tartaric Acid, Benzoic Acid, Benzyl Alcohol, Tocopherol.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
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Anastasia Beverly Hills
Anastasia Soare has been a lover of art and design her entire life. Her aesthetic approach to makeup focuses on proportion—specifically the Golden Ratio—and how it applies to the human form. A professionally trained aesthetician, Anastasia has achieved iconic status as the definitive brow and eye expert. Her technique and products help to create and maintain the ideal brow shape.
Reviews
(826)8264.3 out of 5
Most helpful positive review
Most helpful critical review
Mar 2, 2025
Does not work
Have been using this for about 5 weeks now. Sadly, I have not seen any improvement. I do not see any new growth, not even a little bit. I wish I didn't waste my money on this.
smile01
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5 stars53%
4 stars27%
3 stars14%
2 stars3%
1 star2%
Pros:
Cons:
Current reviews don’t mention any.Feb 4, 2023
MEH! I don't see it
I do not see an improvement with this product. I wish I had not purchased it.
Verified purchase
BBSSI
- Size purchased:
- One Size
- Color:
- NONE
1found this helpful
May 30, 2026
Softer brows over 50
Helped immediately to tame my wiry brows. They’re thick, but stiff and point in all directions. This immediately softened them and made them more manageable.
Reposted from abh.com
Theresa48
May 29, 2026
Growth
2 weeks in I noticed growth. But the mini size doesnt last 3 weeks. Invest in the large size if you have the money.
Reposted from abh.com
Adree
Apr 9, 2026
Product 10/10
This product was a gift and I really liked it from the first day I tried it, I applied it for 3 weeks every night before sleeping on my eyelashes and I can guarantee that it makes them grow and places them harder.
Reposted from influenster.com
FabianaG
Jan 12, 2026
Does exactly what it's supposed to do.
Great product! It's really nourishing and feels really nice.
Reposted from abh.com
Star111
June 11, 2025
Fuller brows over time
My wife lives this stuff and buys it in bulk every time there is a sale. She had very thin brows from over plucking but they are a lot fuller now and she is happy about that. There isn't a smell that I noticed and it lasts about a month before she has to open a new one
Reposted from influenster.com
jesses68_3708