What it is: A customizable brow styling wax that lifts, tames and sculpts every hair into place without a stiff feel, residue or flaking.

What it does: This universal, easy-to-apply, water-based formula is mess-free and provides long-lasting extreme hold to leave you with full-bodied brows that last all day. It grips to both your skin and hair and is ideal for medium-sparse to full brows.

How to use: Using the flat spatula end of the Brow Freeze Applicator (sold separately), gently pick up a small amount of Brow Freeze. Only a small amount is needed for both brows—a little goes a long way. Close the lid and place the wax on the back of the cap. Using the spoolie brush end, swirl the wax on the back of the cap to evenly distribute product throughout the brush. Spin the brush to remove any excess before applying. On clean brows, brush a small amount of wax through the brow. Use upward motions and continuously brush through the brow in your desired direction. Starting from front to back, use the flat spatula to press your brow hairs down flat. Sculpt into place until your desired shape and lift is achieved. To maintain optimal appearance and efficacy, be sure to close the cap tightly when not in use.

Pro tips: For thicker, untamed brows, use a little more product for extra hold. It can also be used to tame unruly hairs around the hairline.