Highlights
- Vitamin C
- Volumizing
Details & care
What it is: A gentle cleansing shampoo for multiplied volume from root to tip.
Who it's for: Ideal for those with fine hair types.
What it does: This shampoo boosts hair fullness and volume and helps it retain moisture, too.
How to use: Apply to wet hair, lather, then rinse.
- 8.5 oz.
- Made in the USA
- Item #5698291
Ingredients
Water/Aqua/Eau, Cocamidopropyl Betaine, Sodium Methyl 2-Sulfolaurate, Disodium 2-Sulfolaurate, Sodium Methyl Cocoyl Taurate, Lauramide MEA, Acrylates/Vinyl Neodecanoate Crosspolymer, Glycereth-26, Caviar Extract, Alaria Esculenta Extract, Helianthus Annuus (Sunflower) Seed Oil, Macrocystis Pyrifera (Kelp) Extract, Linum Usitatissimum (Linseed) Seed Oil, Butyrospermum Parkii (Shea) Butter, Keratin, Hydrolyzed Keratin, Biotin, Phospholipids, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Superoxide Dismutase, Ascorbic Acid, Polysilicone-15, Tocopherol, Glycerin, Panthenol, Sodium Lauroyl Sarcosinate, VP/DMAPA Acrylates Copolymer, Cetrimonium Chloride, PEG-150 Distearate, Disodium EDTA, Citric Acid, Butylene Glycol, Tetrasodium EDTA, Phenoxyethanol, Potassium Sorbate, Hydroxypropyl Cyclodextrin, Silicone Quaternium-8, Silicone Quaternium-16, Benzalkonium Chloride, Undeceth-11, Butyloctanol, Undeceth-5, Iodopropynyl Butylcarbamate, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (Parfum).
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
Gift options
Choose your gift options at checkout. Some items may not be eligible for all gift options.
Delivery
- Email gift message (free)
- Printed gift message (free)
- Fabric gift bag ($5)
Need help finding the perfect gift? We've got you covered.
ALTERNA®
ALTERNA makes high-performance hair care products inspired by skin care science. Its shampoo, conditioner and hair styling collections are formulated with eco-certified ingredients, like caviar, sea silk, bamboo and kendi oil, that are sustainably harvested to protect the environment. ALTERNA products are free of gluten, sulfates, parabens and synthetic color, and never tested on animals.
Most helpful positive review
Aug 21, 2017
Incentivized review
Excellent for chemo hair
Because of ongoing chemo, my hair has become limp and thin. Tried Nexxium, which burned my scalp, but this shampoo and the corresponding conditioner have changed the texture of my hair without drying my scalp. I can look in the mirror and be satisfied with my hair again. I highly recommend this shampoo to anyone with thinning hair.
rosake
9found this helpful
Most helpful critical review
Dec 5, 2025
Haven't received it
It says returned and I haven’t returned. I dont know what happen with the product. Why nordstrom do this?
Vlue
Verified purchase
5 stars
81%
4 stars
13%
3 stars
3%
2 stars
2%
1 star
1%
Pros:
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Current reviews don’t mention any.Sort by Most Helpful
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rosake
Aug 21, 2017
Incentivized review
Excellent for chemo hair
Because of ongoing chemo, my hair has become limp and thin. Tried Nexxium, which burned my scalp, but this shampoo and the corresponding conditioner have changed the texture of my hair without drying my scalp. I can look in the mirror and be satisfied with my hair again. I highly recommend this shampoo to anyone with thinning hair.
9found this helpful
NBarker
Mar 8, 2017
Fantastic for Fine, Thin Hair
Excellent shampoo for fine, thin hair. Didn't want to spend a lot of money on a shampoo but this one is definitely worth it. My hair feels and looks great.
5found this helpful
sue1955
Mar 24, 2016
Excellent Shampoo
I have used this shampoo several times in the past few years. It is a high quality shampoo that really cleans thoroughly. I use it every few times that I use a moisturizing shampoo and conditioner. Also; if you went past a day or so with washing your hair, this product is excellent. It does not strip your color and is not harsh like some of the "clarifying" (named as such) shampoos on the market. You get a good lather with this product, too.
5found this helpful
1990kba
Mar 2, 2018
Incentivized review
Just what my menopausal hair needed!
Was having huge hormonal-aging issues with my hair, this was the 3rd anti-aging hardware system I tried. Totally transformed my hair, no longer the battle it had been with dryness, dullness, lifelessness, etc. Even got my mom using it now. Love it.
3found this helpful
chicanatural
May 12, 2017
Luxurious product without the chemicals
Ten years ago, I switched all my beauty and hair products from main stream and some very high end brands (that cause more harm because of their harsh chemicals on your body and the environment than what they claim they do) to all natural products and brands. I love all the Alterrna products, especially Caviar - shiny healthy hair without the several chemicals commonly found in hair products.
3found this helpful
Your Fun Aunt
TOP 1000 REVIEWER
Sept 8, 2013
Good for dry straight hair
I'm over 50 and struggling with thinning hair that is very fine. Most volume shampoos really strip the hair and scalp leaving them very dry. This shampoo was a surprise because it seems very rich. However, it rinses clean and does add volume to the hair without making it dry or stripping the hair and scalp. I bought the matching conditioner and do get increased volume and shine. Plus my hair and scalp aren't dry!
3found this helpful
