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Details & care
What it is: A moisturizing, cleansing shampoo that minimizes color fade for lasting color vibrancy.
Who it's for: Ideal for those with color-treated hair.
What it does: It preserves your hair's color, vibrance and shine while gently cleansing and replenishing lost moisture.
How to use: Apply to wet hair, lather, then rinse.
- 8.5 oz.
- Made in the USA
- Item #5698280
Ingredients
Water/Aqua/Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Glycerin, Cocamidopropyl Hydroxysultaine, Dimethicone, Propanediol, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Cocamidopropylamine Oxide, Decyl Glucoside, Quaternium-95, Acrylates/Vinyl Neodecanoate Crosspolymer, Rubus Idaeus (Raspberry) Leaf Extract, Alaria Esculenta Extract, Glycine Soja (Soybean) Oil, Helianthus Annuus (Sunflower) Seed Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Caviar Extract, Panthenol, Phospholipids, Superoxide Dismutase, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Helianthus Annuus, (Sunflower) Seed Oil, Silicone Quaternium-16, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Tocopheryl Acetate, Ascorbic Acid, Polyquaternium-7, Polysilicone-15, Undeceth-11, Undeceth-5, Polyquaternium-Tocopheryl Acetate, Ascorbic Acid, Polyquaternium-7, Polysilicone-15, Undeceth-11, Undeceth-5, Polyquaternium-55, Lauryl Alcohol, Butyloctanol, Alcohol, Pentaerythrityl tetra-di-t-butyl Hydroxyhydrocinnamate, Disodium EDTA, Trisodium Ethylenediamine Disuccinate, Caprylyl Glycol, Ethylhexylglycerin, Tetrasodium EDTA, Sodium Phytate, Aminomethyl Propanol, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Citric Acid, Butylene Glycol, Pentasodium Triphosphate, Benzoic Acid, Potassium Sorbate, Sodium Benzoate.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
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ALTERNA®
ALTERNA makes high-performance hair care products inspired by skin care science. Its shampoo, conditioner and hair styling collections are formulated with eco-certified ingredients, like caviar, sea silk, bamboo and kendi oil, that are sustainably harvested to protect the environment. ALTERNA products are free of gluten, sulfates, parabens and synthetic color, and never tested on animals.
Most helpful positive review
May 11, 2022
Love the scent!!!
This is perfect for my black colored hair. Blows my mind people are complaining about the smell. i personally love it. smells fresh and clean.
jojo84
Reposted from alternacaviarantiaging.com
Most helpful critical review
May 31, 2020
Incentivized review
Very disappointed
Could not open the bottle. My husband tried too...
Suzanne4
5 stars
57%
4 stars
23%
3 stars
7%
2 stars
7%
1 star
7%
Sort by Most Helpful
jojo84
Reposted from alternacaviarantiaging.com
May 11, 2022
Love the scent!!!
This is perfect for my black colored hair. Blows my mind people are complaining about the smell. i personally love it. smells fresh and clean.
Suzanne4
May 31, 2020
Incentivized review
Very disappointed
Could not open the bottle. My husband tried too...
Was this helpful?
Anonymous
Reposted from alternacaviarantiaging.com
Mar 6, 2020
Great conditioning, not for cool blondes :(
I love the Alterna line of products, and while this shampoo & conditioner is quite lovely for conditioning the hair, it does nothing to help with the yellowing or brassy tones, for cool blonde hair :( I am quite surprised that a company as reputable & high end as Alterna, does not have a purple shampoo option.......
Sandra
Reposted from alternacaviarantiaging.com
Feb 9, 2020
Bring back Anti-Aging Brightening Blonde Shampoo
I have recently came back to the Alterna Caviar collection, as I cannot seem to find a better product line, that takes care of dry & aging hair. I noticed that the Anti-Aging Brightening Shampoo was not longer available, so I thought I would give the color hold shampoo a try, & unfortunately it does nothing to stop the brassy or yellowing tones that come from bleached or highlighted hair :( It was a nice shampoo, just not the protection I was looking for......Please bring back a purple shampoo to help your blonde clients keep their blondes cool :)
Niccitobey
Reposted from alternacaviarantiaging.com
Sept 25, 2019
Nice hair
[This review was collected as part of a promotion.] I tried the caviar anti-aging infinit color hold shampoo with the corresponding conditioner. It has very nice light scent to it. It lathered nicely and rinsed out very easily. You do not need a lot , only about the size of nickel. My hair was very soft after using it. Though I didn't really see a difference with my hair color.
MeliRose
Reposted from alternacaviarantiaging.com
Aug 31, 2019
Hair Feels Great!
[This review was collected as part of a promotion.] After the first time I used this shampoo and the conditioner my hair felt amazingly soft, felt super clean and smelt good! If Caviar could be a shampoo then this is it just like the name. Feels high end...I'd say it's salon worthy.