Toothpaste

This was recommended as a fun, bougie toothpaste to try- and its exactly that. I enjoy the flavor, its fresh yet spicy-sweet (in a good way), doesn't taste overly sugared like a tube of Crest, and feels very refreshing. My SO likened it to black licorice (and hated it); if you're all about that mint, this is maybe not for you. Its an experience, and while I'm on the fence about whether or not I'll repurchase (lets be honest, nearly every other toothpaste on the market is cheaper), I will certainly enjoy the tube I have. Also, looks excellent on the bathroom counter- the design is gorgeous.

I was pleasantly surprised by this toothpaste. I purchased it on a recommendation from an Influencer. I wasn't entirely sure what to expect with the flavors that were listed--Buckthorn, Cardamom, Wasabia Japonica (what the heck?). Once I tried it out, I actually really enjoyed the flavors. It's quite mild but very refreshing. As far as the benefits over toothpaste you'd find in a grocery store? I can't tell a difference in my oral hygiene one way or the other, it seems to do just as good a job as any normal toothpaste. I'll enjoy this tube, but I'm not sure I'll repurchase when it's empty.

I am as picky as they come and this toothpaste did not disappoint. Just buy it. I was looking for something fluoride-free and not mint. You can always return it if you don’t like the flavor but I’m glad I took the chance on it and now this will be the toothpaste I continue to repurchase.

I tasted like cloves and I wasn’t sure if it was worth it or not. But after using it and going about my day, it was really taming my breath. I go through tons of toothpaste for them to work like this one. Although it’s pricey, it’s well worth it. I’m more confident talking directly at people.

If you want fresh clean teeth use this product. It really leaves your teeth, gums, and tongue feeling amazing. Finish off with Aesop mouthwash!

Good product. What’s better is Nordstrom has the best customer service.

The toothpaste is perfectly fine but the anise (black licorice) flavor is SO strong, it initially made me nauseous. As the item is expensive and i didn't want to waste it, I've pushed through and can now tolerate it but buyer beware that this flavor overpowers any mint in the taste.

This stuff does not taste great. It also does not contain fluoride, which is essentially the only useful ingredient in toothpaste.

Given my high regard for the Aoesop brand, I decided to give their toothpaste a try. It's delicious, I find myself brushing longer than usual, and provided they keep on making it I'll keep on buying it.

I received an Aesop Travel pack for a gift. LOVE this tooth paste and mouthwash combo. Tastes great, woke up with a fresh mouth. I used to work in the dental industry so to come across something not entirely synthetic that still does a great job is GOLD to me. Note that those with weak enamel or prone to decay, may not find that this assists, as fluoride unfortunately helps to prevent decay alongside a good diet and proper, mindful mechanical toothbrush-cleaning technique. FYI, I saw a review further down that states this company is owner by L'Oreal with them concluding this brand is also animal-tested. I did my own research and my findings confirm L'Oreal as the parent company, however, this particular brand does not animal-test and does not sell in a market where animal-testing is required - so double points for that! 4 stars only because it may not be the toothpaste for those who require the extra support to prevent tooth decay and harden early onset tooth decay.

Complimented by Aesop’s Mouthwash this toothpaste effectively completes my twice daily routine. The beautifully mild anise and mint flavor really hits the mark, leaving my teeth feeling clean and providing an overall sense of good oral health (as my dentist will attest). Sure, it’s more expensive than most toothpastes, though a little goes a long way. If I could make one suggestion it would be to slightly increase the mint flavour. Aesop regularly sell out of this product so I tend to always have one or two spare and ready to go.

I didn't like the taste of this- it is definitely herbal and woodsy. I prefer minty toothpaste. The taste and smell was subtle, however I didn't notice any polishing or cleaning effect like a lather that I would expect from a toothpaste.