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Details & care
Sometimes we want to wear a graphic tee, but in a subtle, lowkey kinda way. This tee is our solution, thanks to a pop of embroidery on the chest.
- Fabric: 100% cotton slub; pre-washed to minimize shrinkage.
- Feel: Soft with a light and laidback texture.
- Fit: Refer to our size chart for a "feels like" size and garment measurements. We use “women’s” in this context so customers can get a sense of fit, not to suggest that these styles are only for certain people.
- Item #10792338
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Primary
Primary is a mom-founded kids clothing brand on a mission to encourage every kid to be the truest version of themselves. Since launching in 2015, Primary offers a rainbow of simple, gender-neutral styles known for their hand-me-downable quality, super soft and sustainable fabrics, and colorful, slogan-free designs.
Most helpful positive review
Dec 27, 2025
Heart đź’ś love
Can’t get enough of the these shirts and love the fit, size med is a bit loose in the best possible way and the small is more fitted but still works. I have several of these shirts w the embroidered hearts, rainbows, sunshine and love them all.
AJ
Verified purchase
Reposted from Primary
Most helpful critical review
June 4, 2025
Good in concept, though could use improvements
I loved the idea of this shirt as a fun, multi-color women's shirt. I ordered the pink version, though the pink was too light and washed me out. Need for vibrant, jewel-tones. The shirt was also a bit see-through. Even though it says this is women's fit, I found the shirt a bit boxy, unlike the women's heart shirt.
DCer
Verified purchase
Reposted from Primary
5 stars
75%
4 stars
17%
3 stars
8%
2 stars
0%
1 star
0%
Sort by Most Helpful
AJ
Reposted from Primary
Verified purchase
Dec 27, 2025
Heart đź’ś love
Can’t get enough of the these shirts and love the fit, size med is a bit loose in the best possible way and the small is more fitted but still works. I have several of these shirts w the embroidered hearts, rainbows, sunshine and love them all.
ChicagoMom
Reposted from Primary
Verified purchase
Nov 10, 2025
Comfy t-shirt
Super comfortable, high quality t-shirt. I love the embroidered rainbow - subtle and fun. I ordered a women's medium -- perfect fit for me, 5'6", 145 lbs, size 34B.
Jules
Reposted from Primary
Verified purchase
July 27, 2025
LOVE
The fit, feel, and color is perfect. I wouldn't change a thing.
DCer
Reposted from Primary
Verified purchase
June 4, 2025
Good in concept, though could use improvements
I loved the idea of this shirt as a fun, multi-color women's shirt. I ordered the pink version, though the pink was too light and washed me out. Need for vibrant, jewel-tones. The shirt was also a bit see-through. Even though it says this is women's fit, I found the shirt a bit boxy, unlike the women's heart shirt.
Tamara
Reposted from Primary
Verified purchase
June 3, 2025
Absolutely adorable!
Such a nice and light cotton tee! Would definitely recommend, runs true to size and I love the embroidered little heart đź’š
KB-Primary
Reposted from Primary
Verified purchase
May 26, 2025
Cute detail!
Yes to embroidered tees! The women’s sizes are definitely shorter and more fitted than the unisex. I’d say the medium is at least two inches shorter but the fit is still really cute and the length gives it a more polished look. I wear this tee to work and on the weekends. I think the fit plus the embroidery makes it easy to dress up or dress down.