Strength and Length Serum Infused Mascara

What it is: A clean, vegan mascara with a plant-based lash serum that's proven to strengthen and enhance for longer-looking lashes instantly and over time.

What it does: This breakthrough formula utilizes red clover flower plus potent peptides to help strengthen lashes. Inspired by the technology of hair brushes, its patent-pending paddle brush offers a new way to apply mascara. The brush lengthens, lifts and defines for your longest lashes yet. The long-wearing formula is smudge-proof, flake-proof and clump-proof.

Research results:

In an eight-week clinical study with 30 women:

- This mascara was clinically shown to deliver up to 65% fuller-looking lashes and up to 39% longer-looking lashes in eight weeks

In an eight-week consumer perception study with 30 women:

- 100% felt their lashes were stronger with less fallout

- 100% felt their lashes were dramatically longer both instantly and after eight weeks of use

How to use: Position the brush horizontally, directly under lashes and as close to the root as possible, lifting up and out—no need to wiggle. Apply as many coats as you'd like to give lashes amazing length and lift. The back of the brush can be used to build fullness. Focus on the middle lashes for a wide-eyed effect. Use the side bristles to define the corners and lower lashes.