Details & care
What it is: A shampoo that helps rebuild damaged hair, dissolving buildup while filling in cracks of damage so hair is left soft, healthy and supple.
What it does: It's formulated with the brand's patented Alpha Keratin 60ku® protein and behaves like a high-powered treatment product. Hair is cleansed, nourished and replenished.
How to use: Work a quarter-size amount of shampoo into a lather between your palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with conditioner.
- Paraben-free; sulfate-free; phthalate-free; synthetic color-free; synthetic dye-free; gluten-free
- Cruelty-free
- Made in the USA
- Part of BEAUTYSPACE
- Item #5938299
Ingredients
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Sodium Methyl Isethionate, Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Some items are only available for pickup at select Nordstrom stores.
Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Learn more about our shipping & returns policies.
Gift options
Choose your gift options at checkout. Some items may not be eligible for all gift options.
Free Pickup
- Printed gift message (free)
- Nordstrom gift box (free)
- Fabric gift bag ($5)
Delivery
- Email gift message (free)
- Printed gift message (free)
- Fabric gift bag ($5)
Need help finding the perfect gift? We've got you covered.
Virtue®
This brand is part of BEAUTYSPACE, a global beauty destination offering a carefully edited selection of the world's most innovative beauty products, including cosmetics, skin care and tools. Since its founding in 1993, it has given emerging brands access to a broader market—through Nordstrom and other prominent retailers. Today, BEAUTYSPACE encompasses more than 70 global brands.
Most helpful positive review
Sept 4, 2020
So Luxurious
This is maybe the first time I would call washing my hair “an experience.” The smell, the texture, the softness even after rinsing - so luxurious! There’s a hint of coconut in the scent and my hair was so silky even before I applied the conditioner. Probably my new favorite, and I feel like i have tried everything (Moroccan Oil, Rahua, Living Proof, Ouai). Expensive but feels worth it.
DanyaJo
Verified purchase
11found this helpful
Most helpful critical review
Apr 15, 2021
returned, left my hair very filmy
I wouldn’t recommend this. Something is very off with the richness of this.
happycamper1989
5found this helpful
5 stars
79%
4 stars
8%
3 stars
7%
2 stars
3%
1 star
3%
Pros:
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Current reviews don’t mention any.Sort by Most Helpful
Size
DanyaJo
Verified purchase
Sept 4, 2020
So Luxurious
This is maybe the first time I would call washing my hair “an experience.” The smell, the texture, the softness even after rinsing - so luxurious! There’s a hint of coconut in the scent and my hair was so silky even before I applied the conditioner. Probably my new favorite, and I feel like i have tried everything (Moroccan Oil, Rahua, Living Proof, Ouai). Expensive but feels worth it.
11found this helpful
AuntiAloha
Verified purchase
July 29, 2020
Incentivized review
So Lux
I’ve used Oribe and Altera Cavier for a long while and this is my new favorite. Great lather but rinses clean and smells like vacation.
10found this helpful
Fortheloveoffancy
Verified purchase
May 19, 2022
Worth the money
One of the best shampoo on the market! I have fine shoulder length color treated hair, very damaged and after washing my hair with this shampoo it’s full healthy and shiny. Their mask is amazing as well however Virtue smooth shampoo is not good at all
7found this helpful
happycamper1989
Apr 15, 2021
returned, left my hair very filmy
I wouldn’t recommend this. Something is very off with the richness of this.
5found this helpful
flynnsmom
TOP 50 REVIEWER
Size purchased: 8 oz
May 22, 2024
full size review
I hate reviews based off a 1-use sample. Ugh…they’re not helpful.
I own the full size shampoo & have used it several times. Level 3/4 bleached to an 8/9, I have thin/fine mixed asian hair. This shampoo leaves my hair a rats nest but clean. I’m noticing less breakage after each wash. Used with the matching conditioner my hair is “ok.” I’m not thrilled or disappointed- it just kinda is. Smells great & doesn’t seem to leave my blonde brassy, so that’s a plus.
3found this helpful
justyna1028
Verified purchase
May 11, 2021
hands down the best shampoo & conditioner
I was hesitant about spending 40$ on shampoo but it's worth every dime. Ive been using the shampoo & conditioner for a month now and I won't be returning to my other products!
3found this helpful
