Boi-ing Cakeless Concealer

What it is: A full-coverage, liquid, multipurpose concealer that hides it all, from dark undereye circles to blemishes and discolorations.

What it does: This waterproof, 24-hour long-wear formula includes algae-derived ingredients known for smoothing the look of skin, while specially coated pigments leave behind a natural finish that won't flake or crease. Its cushion tip applies product evenly for blendable, full coverage. It won't cake, crack or settle into fine lines.

Research results:

In a self-evaluation by 109 women after one week of use:

- 94% said the concealer didn't look cakey

- 95% said it conceals dark undereye circles

- 97% said it looks smooth

How to use: To avoid cakiness, don't lay it on thick. Smooth the concealer on one layer and blend. To slim and shape the look of your face, contour with a deeper shade and highlight with a lighter shade.

Pro tips: For a smooth canvas and to help your makeup stay put for longer, begin with a face primer.