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The Gradual Illuminating Tanning Lotion

Tan-Luxe

Current Price $38.00
Color
Color: Gradual
One Size
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Highlights

  • Natural beauty
  • Cruelty-free
  • Best for: Sensitive skin

Details & care

What it is: A revolutionary oil-and-lotion hybrid that delivers natural, buildable color for the face and body.

What it does: This weightless foundation smoothes, conditions and tones, subtly dialing up a super-natural glow. Its color begins to develop in just one hour, leaving the ultimate, undetectable flawless-looking tan with no streaks, smells or drama. A Cellutone Complex helps firm skin and break down fat cells to reduce the appearance of cellulite.

How to use: Exfoliate using a gentle scrub 24 hours before tanning. Lightly moisturize dry areas such as hands, feet, knees, ankles and elbows prior to application. Apply to skin as you would a normal body moisturizer, lightly covering your hands, elbows and feet. Thoroughly wash your hands after use. It develops over 2–4 hours. To maintain, gently exfoliate and moisturize skin regularly. Do not apply on broken, irritated or hyper-sensitive skin. It does not contain sunscreen and will not protect against sun exposure.

  • 8.45 oz.
  • Natural Beauty & Wellness products are free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc
  • Cruelty-free
  • Made in the UK
  • Item #5588200
  • Core Product ID 333335CJB7

Ingredients

Aqua (Water), Caprylic/Capric Triglyceride, Propylene Glycol, C12-15 Alkyl Benzoate, Dihydroxyacetone, Glyceryl Stearate, PEG-100 Stearate, Cetearyl Alcohol, Erythrulose, Melanin, Rubus Idaeus (Raspberry) Seed Oil, Hydrolyzed Silk, Lecithin, Caffeine, Palmitoyl Carnitine, Tocopheryl Acetate, Dimethicone, Parfum (Fragrance), Limonene, Geraniol, Hexyl Cinnamal, Benzyl Salicylate, Butylphenyl Methylpropional, Glycerin, Caramel, Benzophenone-4, Benzophenone-3, Tetrasodium EDTA, Benzoic Acid, Phenoxyethanol, Dehydroacetic Acid.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

Shipping & returns

Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.

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TAN-LUXE

This brand is part of SPACE.NK.apothecary, the global beauty destination offering a carefully edited selection of the world's most innovative beauty products, including cosmetics, skin care and tools. Since its founding in 1993, it has given emerging brands access to a broader market—through Nordstrom and other prestigious retailers. Today, SPACE.NK.apothecary encompasses more than 70 global brands.

Reviews

(246)2464.3 out of 5
Write a Review

Most helpful positive review

Nov 22, 2019Incentivized review

the gradual tanning lotion

This stuff is like the much better version of Jergens natural glow. It’s the same concept but much better executed. The smell is bearable if not good, it’s thin but not runny, and doesn’t streak no matter how careless you are with it. I mostly appreciate the gradual color it gives you as it’s the most natural looking, especially in the fall and winter.
MRHS
Verified purchaseTOP 1000 REVIEWER
19found this helpful

Most helpful critical review

Apr 5, 2021

Gross

This product is gross. There is nothing natural or subtle or gradual about turning orange. You’d get a more natural color from pumpkin orange body paint. I’m shocked a store like Nordstrom would sell a product like this one.
GolferScott
3found this helpful

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5 stars59%
4 stars24%
3 stars9%
2 stars3%
1 star5%
Nov 22, 2019Incentivized review

the gradual tanning lotion

This stuff is like the much better version of Jergens natural glow. It’s the same concept but much better executed. The smell is bearable if not good, it’s thin but not runny, and doesn’t streak no matter how careless you are with it. I mostly appreciate the gradual color it gives you as it’s the most natural looking, especially in the fall and winter.
Verified purchase
MRHS
TOP 1000 REVIEWER
19found this helpful
Feb 28, 2021

perfect tan

Don’t let the word “gradual” make you think you’re getting a faint tan over several applications. This is so good with such great color. No smell, no streaks, no stains. 10/10
emily0000009
14found this helpful
Sept 23, 2020

BEST SELF TAN EVER

I am not good at self tanning and read some reviews on this one that sounded like it was easy. It does work bette than the Jerkins brand and does leave a floral scent. I saw results that weren’t orange and actually kept my skin moisturized!!!! It is super easy to use for last minute tan for the night that developed more throughout the night. I will be buying again
Verified purchase
PeytonLee1
12found this helpful
Mar 25, 2021

In Love

I am in love love love with this Tanning Lotion. It’s gradual and gives me a subtle glow. No mess! Doesn’t transfer to my clothes or sheets, my bedding is white. Will continue to buy. Needs to be restocked!
BellaAngeliqu
9found this helpful
Aug 17, 2021

Love this stuff

I absolutely love this stuff. My skin is super pasty yellow and I was looking for something light that didn't make me look orange. I was on the hunt for something that required minimal effort. I didn't want to buy a mitt, tan myself, wait, blah blah. This lotion is it! So easy to rub in, 2 minutes done! I wake up with a nice tan, nothing too intense. If I want more I simply add more the next morning and BOOM, done! Smells great too.
Verified purchase
Catiria
6found this helpful
Apr 5, 2021

Gross

This product is gross. There is nothing natural or subtle or gradual about turning orange. You’d get a more natural color from pumpkin orange body paint. I’m shocked a store like Nordstrom would sell a product like this one.
GolferScott
3found this helpful
May 7, 2022

super easy to use but does smell like tanner

I love that this stuff isn’t too intense and streaky but it does smell like tanner - its not overwhelming but i don’t know what batch some of yall got that smells fruity ??
Verified purchase
Adrienne512
2found this helpful
Feb 17, 2022

Gave me orange patches

The consistency in this self tanner (very thin) makes it hard to apply. It gave me orange patches all over that didn’t come off for a week. There are much better products out there.
laur311
2found this helpful
Nov 5, 2024

Smell

I can’t get past the smell. Strong self tanner smell lingered all day following morning application. Will not be buying again.
Verified purchase
marple77
Size purchased:
One Size
Color:
GRADUAL
1found this helpful
Aug 22, 2026

My ideal self tan

I have tried multiple self tanning products over the years, with variable results. I now have a formula that works for me. I think skin prep is important so gentle exfoliation and then a light moisturiser on dry parts eg ankles and knees is important. I follow these with a very thin layer of tan luxe as evenly spread as possible. I use bare hands for this but I know some people prefer a glove. I let the cream dry/ sink in for 15 mins before dressing. After that the job is done. For my pale skin the results are a very natural looking light glow. I’ve had many compliments about the colour . A bottle with last me a couple of months with twice weekly application. The fade is not a problem as the colour is fairly subtle.
Reposted from spacenk.com
Verified purchase
Moomini1
Apr 5, 2026

Gradual tan lotion

Tan-Luxe The Gradual Tan Lotion is a fantastic product for anyone looking to achieve a subtle, buildable tan. The lotion is easy to apply and absorbs quickly into the skin, leaving it feeling moisturized and smooth. The formula is designed to gradually develop a natural-looking tan, so you can control the intensity of your color. I love how the lotion is hydrating and doesn't have that typical self-tanner smell. It's perfect for everyday use, and you can build up the color over a few days to achieve your desired level of tan. Plus, it's great for maintaining a tan and extending the life of a deeper tan. Overall, I highly recommend Tan-Luxe The Gradual Tan Lotion. It's a simple yet effective way to achieve a healthy, glowing complexion. It's a staple in my beauty routine, and I think you'll love it too!
Reposted from spacenk.com
reviewer12345
Mar 16, 2026

Lightweight tan lotion

Great lotion that gives a subtle tan and moisturised skin. The tan is a good hint of colour without being too orange toned. The lotion is a lightweight formula that moisturises the skin really well and doesn’t have a strong smell. I’d definitely recommend this if you prefer more of a subtle tan or a top up rather than a deep tan.
Reposted from spacenk.com
Dengy