What it is: A luminous eyeshadow that provides soft definition with a sumptuous finish, using only the cleanest ingredients.

What it does: Formulated with silky emollients for blendability, this eyeshadow has a springy, elastic texture and buildable payoff with zero fallout, making it intuitive and easy to use. Not a powder yet not a cream, this hybrid vegan eyeshadow is something in-between.

How to use: Use a flat, tapered eyeshadow brush to glide color onto your lids, and a dome-shaped brush for blending.