Details & care
What it is: A fragrance inspired by modern masculinity and the boldness of those who dare to assert their individuality.
Fragrance story: Powerful and radiant, Pure Platinum features amber aromatic notes with vibrant lavender contrasted by mesmerizing rum absolute and enhanced by intense ambrox. Bold and magnetic, it reflects the spirit of fearless self-expression.
Style: Woody, aromatic.
Notes:
- Top: lavender oil
- Middle: rum absolute
- Base: ambrox
- 3.3 oz.
- Made in France
- Item #11377990
Ingredients
Alcohol Denat. (Sd Alcohol 40-B), Parfum (Fragrance), Aqua (Water), Tetramethyl Acetyloctahydronaphthalenes, Linalyl Acetate, Acetyl Cedrene, Limonene, Juniperus Virgi-Niana Oil, Linalool, Pogostemon Cablin Oil, Coumarin, Butyl Methoxydibenzoylmethane, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Citrus Limon (Lemon) Peel Oil, Vanillin, Lavandula Oil/Extract, Pinene, Hydroxycitronellal,Trimethylcyclopentenyl Methylisopentenol, Alpha-Iso-Methyl Ionone, Beta-Caryophyllene, Myroxylon Pereirae Oil/Extract, Benzyl Benzoate, Rose Ketones, Terpineol, Terpinolene, Geranyl Acetate, Citral, Alpha-Terpinene, Benzyl Cinnamate, Cinnamomum Zeylanicum Bark Oil, Cinnamal, Camphor, Eugenol, Citrus Aurantium Peel Oil, Geraniol.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
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COACH
From its origins as a family-run workshop in New York City in 1941, COACH has risen to prominence as the modern face of accessible luxury. Globally appealing, yet distinctly American—with a touch of New York attitude—offerings from COACH and COACH 1941 range from handbags and leather goods to watches, footwear and more, all of them exquisitely crafted and unmistakably inviting.
Most helpful positive review
Apr 24, 2026
Good choice for vanilla fans
[This review was collected as part of a promotion.] Very unique launch by coach. Their scents are usually very underrated and they are all bangers. However this one is more intense and more wearable if you like vanilla. From the opening it starts with powerful vanilla, almost like an essence. Projects a lot and slowly translate to a mild vanilla with other listed notes. This can be worn in cold weather and can give you compliments. Must try if you like Coach.
Overall: 4.5/5
Smell: 4/5
Bottle: 5/5
Atomizer: 4/5
Give it a try if you are a vanilla fan.
HoneyP
Reposted from influenster.com
Most helpful critical review
Mar 12, 2026
Avoid!
[This review was collected as part of a promotion.] This was a hard pass from me. Completely overpowering and a jumbled mess. Cederwood was the only discernible note I got, everything else was just a sweet mangled mess. I will say, a little goes a long way and sticks around for a very long time.
JoshuaP
Reposted from influenster.com
5 stars
71%
4 stars
23%
3 stars
6%
2 stars
0%
1 star
0%
Sort by Most Helpful
Size
HoneyP
Reposted from influenster.com
Apr 24, 2026
Good choice for vanilla fans
[This review was collected as part of a promotion.] Very unique launch by coach. Their scents are usually very underrated and they are all bangers. However this one is more intense and more wearable if you like vanilla. From the opening it starts with powerful vanilla, almost like an essence. Projects a lot and slowly translate to a mild vanilla with other listed notes. This can be worn in cold weather and can give you compliments. Must try if you like Coach.
Overall: 4.5/5
Smell: 4/5
Bottle: 5/5
Atomizer: 4/5
Give it a try if you are a vanilla fan.
JimS
Reposted from influenster.com
Apr 23, 2026
Great Cologne
[This review was collected as part of a promotion.] Absolutely love the quality of both the bottle and the fragrance. Smells amazing and last pretty much all day. A few spritzes in the morning on my pulse points and clothes and I am good to go. Starts off strong and then ages into a very appealing scent.
BrentR
Reposted from influenster.com
Apr 23, 2026
Awesome Scent
[This review was collected as part of a promotion.] Enjoyed trying this one out. Scent lasted a considerable time and faded very slowly. I first thought it would be too strong, but it settled down and became an excellent choice for a night out.
JabrilA
Reposted from influenster.com
Apr 23, 2026
đź‘Ť
[This review was collected as part of a promotion.] The packaging was in great condition & the bottle, it has a sweet, mint-like smell to it. Not too strong, but not too feint. I tried it on for my girlfriend, and she liked the smell. It lasted longer then I would’ve expected, keeping its pleasant smell throughout a few hours. I would recommend this for people who are in a rush and want a perfume that doesn’t wear off after spraying.
JunieG
Reposted from influenster.com
Apr 22, 2026
Generic male scent.
[This review was collected as part of a promotion.] This coach pure platinum Parfum has a very compact packaging making it ideal for travel. It does not however have a cap so beware of that. The strength and longevity of it is decent since it it a parfum. The scent is masculine yet a bit soft which makes it able to pair with other scents that would complement its own scent. It does have a powdery scent which is not my type of preference which is why I gave it a 3 star rating. I have had better men’s fragrances than this so I do not see my self going for this one as a purchase.
MikeD
Reposted from influenster.com
Apr 22, 2026
Great scent and perfect for traveling!
[This review was collected as part of a promotion.] A perfect scent for an evening out or Sunday brunch! Lasts all day! Nice metal bottle with locking spray cap for easy travel. Would definitely check it out! đź’Ż
