What it is: An eye treatment that works to de-puff, hydrate, brighten and smooth skin underneath the eyes.

Who it's for: Anyone with undereye puffiness, dryness or fatigue.

What it does: These hydrogels feature the brand's highly advanced HydraSurge5™ Moisture System. More effective than topical creams or serums, this patch technology accelerates the delivery of essential ingredients such as caffeine and hydrolyzed collagen. And the patches stay put, too, so you get the ingredients where you need them the most.

Research results:

In a single five-minute-use study with 100 participants:

- 100% said their tired eyes appeared awakened, revived and revitalized.

- 98% said the skin under their eyes looked and felt smoother.

- 97% said their eye area looked less puffy.

- 94% said one five-minute treatment provided more immediate results than their current undereye skin care regimen.

How to use: Place one pair of gels onto clean, dry underye area for five minutes (or longer, if desired). Discard after use and massage the remaining serum into skin. Place the thick side toward the inside of your eyes to address undereye puffiness, or place the thick side toward the outer eye to target crow's feet.

Pro tips: These gels should become a daily part of your pre-makeup skin care regimen. You can also put them on at night to soothe tired, overworked eyes. They're perfect for travel, jet lag or pre-party prep.