What it is: A single eyeshadow with a new formula that delivers high-impact metallic-shimmer color with one stroke.

What it does: Intensity at first sight. Instant gratification in just one swipe. This eyeshadow stays soft with vibrant effect. Pigment Powder Suspension technology delivers incredible payoff via pigments suspended in an innovative liquid binding system to create rich, long-wearing, high-impact color in a single stroke, while the addictive velvety texture evenly blends to create smooth, even color. The vivid shades create unexpected looks and push the limits of artistry. The magnetic pan is easily removable, too, for use in refillable palettes.

How to use: Apply directly on top of your eyeshadow base to create full intensity that lasts all day. The versatile formula can be used as an eyeshadow or liner, applied wet or dry. Use a diffusing brush to apply allover sheer shimmer. To transform eyeliner, use a smudge brush with shadow over liner. Blend and diffuse.