What it is: A whipped, creamy mascara with bold volume that delivers intense black pigments to your lashes.

What it does: This buildable-volume mascara features a full-bodied brush designed with ribbed bristles that capture and coat each lash for an instant, intense effect, smoothly wrapping blackened pigments from root to tip for rich color and bold dimension. A Lash Moisture Complex allows for a creamy formula that lifts and builds without clumping, and your lashes are left feeling soft and lifted, never heavy or stiff.

How to use: For dramatic volume, start by coating the top and bottom of the upper lashes, using the brush to wiggle through. Next, concentrate the application on the root and outer lashes. For extra lift, use the wand to and lift lashes for five seconds. For further impact, use the tapered edge to coat your bottom lashes.