What it is: A lip color hybrid that's glossier, higher-coverage and harder-impact more than ever before.

What it does: Its light formula glides on, leaving behind creamy and comfortable long-wearing, saturated full coverage and an always-fresh wet finish. With 12-hour intense staining power it promises to last far into the day and night.

How to use: Apply directly to lips with the doe-foot applicator. As with many lip stains, your lips may feel slightly dry over time. If desired, prep your lips with a lightweight lip balm or a primer. It's not recommended for use on overly dry or sensitive lips.