What it is: A long-wearing, smooth liquid lip color that gives you a blurred, high-impact matte look.

What it does: Experience a weightless kiss of color delivering 10 hours of moisture. Its whipped, mousse-like texture softly and evenly kisses lips with just the right amount of comfortable color. The special blend of powders and emollient properties provides excellent cushion, flexibility, wear and moisture that will leave lips looking and feeling soft and smooth all day. It features an hourglass-shaped applicator that perfectly hugs lips to fill in lines and enhances lips with a smoothing and blurring effect.

Research results:

Consumer testing on 116 women after one week of use:

- 95% said it applied smoothly onto lips

- 94% said it left lips feeling soft and smooth upon application

- 92% said it was color-true throughout wear

- 91% said it left lips feeling moisturized upon application

How to use: Apply directly to lips as desired with the hourglass-shaped applicator that perfectly hugs lips to fill in lines and enhance lips with a smoothing and blurring effect.