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Details & care
What it is: A gentle yet thoroughly cleansing shampoo that helps transform fine, flat hair to look, feel and behave like naturally full, thick hair.
Who it's for: Ideal for anyone with fine or flat hair.
What it does: It's powered by the brand's patented Healthy Hair Molecule OFPMA, which in this formula does two things: preps your hair for maximum fullness and body by removing residue and buildup and helping to remove dirt and oil to keep hair cleaner, longer.
How to use: Apply to wet hair. Massage into a rich lather, focusing on the roots. Rinse, then follow with conditioner.
- Sulfate-free; silicone-free
- Safe for color- or chemically treated hair
- Cruelty-free
- Item #353141
Ingredients
Water/Eau/Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Lactamide MEA, Octafluoropentyl Methacrylate (OFPMA), Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, PEG-6 Caprylic/Capric Glycerides, PEG-150 Pentaerithrityl Tetrastearate, PEG-7 Glyceryl Cocoate, Polyquaternium-47, PEG-200 Hydrogenated Glyceryl Palmate, Citric Acid, Potassium Sorbate, Propanediol, Methylchloroisothiazolinone, Tetrasodium EDTA, Ethylhexylglycerin, Methylisothiazolinone, Fragrance/Parfum, Limonene, Hexyl Cinnamal, Linalool, Citronellol, Butylphenyl Methylpropional, Magnesium Chloride, Magnesium Nitrate.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
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Living proof®
The expert stylists and biotech scientists at Living proof work to ensure that when it comes to their hair care products, beauty meets brilliant science. The company invents and patents new molecules that change how hair behaves, creating head-turning, bliss-creating, confidence-boosting results. One of Living proof's core beliefs is that a product should always keep its promises.
Most helpful positive review
Sept 15, 2016
Yes, yes, YES!
There seems to be two general types of hair thickening shampoos. One strips your hair, allowing for movement; the other coats your hair, boosting the fiber. This seems to be neither. It's a nice-smelling, Clark Kent of a shampoo, going on nice and thick, like your average high-end luxury shampoo but then POW! Start drying your hair and you immediately notice a profound difference in volume and movement. This is maybe the best on the market, and believe me, I've tried em all. It's gentle, too!
LanierGirl
Verified purchase
TOP 25 REVIEWER
15found this helpful
Most helpful critical review
July 28, 2020
Makes my hair feel dirty and only has minimal boost
I bought this product after all the rave reviews but unfortunately it is not for me. Even after my first use, my hair didn't feel clean and became greasy by the end of the day. I dont usually have greasy hair and normally wash it every 2 days but with this shampoo I've found I have to wash it daily, which only makes the problem worse! I now have greasy hair with only a slight boost in volume after a month of use.
Sadly not the effect I was promised.
Oconnerm
Verified purchase
Reposted from spacenk.com
5 stars
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Sort by Most Helpful
LanierGirl
TOP 25 REVIEWER
Verified purchase
Sept 15, 2016
Yes, yes, YES!
There seems to be two general types of hair thickening shampoos. One strips your hair, allowing for movement; the other coats your hair, boosting the fiber. This seems to be neither. It's a nice-smelling, Clark Kent of a shampoo, going on nice and thick, like your average high-end luxury shampoo but then POW! Start drying your hair and you immediately notice a profound difference in volume and movement. This is maybe the best on the market, and believe me, I've tried em all. It's gentle, too!
15found this helpful
BuzzyTX
Dec 1, 2014
Works great!
It's a bit pricey given that it's a small bottle, but it lasts and lasts! I wash my hair daily and I'm still using the one I bought in July. It's gentle, leaves my hair feeling clean and soft and it does seem to add some volume and bounce to it. There's a reason I bought a backup for when my current bottle runs out!
8found this helpful
Fashionista2
Aug 20, 2011
Good, not Great
After reading the reviews on this shampoo, I thought it would be far better than it works for me. I have very fine, straight hair. I have used other shampoos that gave me more body and bounce than this one. I would not purchase again.
7found this helpful
KrisKD
TOP 1000 REVIEWER
Oct 30, 2014
Disappointing
I have fine, straight, soft hair that, with the right products, can have a nice, healthy shine. I was hopeful that the Full shampoo (and conditioner) would provide a similar result, without the phosphates, etc.
Unfortunately, using the shampoo and conditioner resulted in limp, flat, straw-like hair. The texture was very unnatural and created a lot of flyaways.
I tried the products separately and together with the same disappointing result.
Normally, this would be a one-star review, but I added a star for product scent and lather; a little goes a long way.
6found this helpful
Judybaby
TOP 500 REVIEWER
Dec 1, 2013
Volume!
I have been searching for the perfect Full Body shampoo for my fine limp hair. Living Proof gives me both the shine and the volume. The body last for a couple days before I have to wash my hair. I highly recommend it.
4found this helpful
jpowers
Nov 29, 2012
Wonderful Shampoo
This shampoo is a great for cleansing all the residues out of my hair and giving my hair volume without stripping my color. I use it everyday. I have been purchasing it at Nordy's now because I like the quick service and no shipping....
4found this helpful