What it is: A full-coverage, ultra-conditioning formula that delivers high-intensity, magical color results.

Who it's for: Ideal for those with pre-bleached platinum-to-medium blonde hair, though adds a tint of color to dark blonde and light brown hair.

What it does: Vibrant, bold, dark shades deliver DIY-friendly, damage-free color that works gently, washes out gradually and fades gracefully.

How to use: For best results, begin with clean, unconditioned, dry hair. Wear protective gloves and pour desired amount into a bowl. Section hair into four even sections and secure with clips. Working in one-inch wide strips, apply color evenly from root to tip with an applicator brush. Begin at the root of the hair, applying color evenly through to ends. Massage each strand with your fingers, root to tip, to ensure even distribution of color. Leave the color in for 30 minutes. For more intense, longer-lasting results, leave in for 1–2 hours. It won't damage hair as it does not contain any harsh chemicals or bleach. Rinse hair in cool-to-lukewarm water until your hair feels clean. More intense shades may not rinse clear for the first few washes. Do not shampoo. Conditioner is optional.