New York Downtown Cool Eyeshadow Palette

What it is: A Manhattan-inspired palette of eyeshadows that take you to dinner in SoHo or a walk through Washington Square Park.

What it does: These eyeshadows feature stay-true color that sweeps on, blends and accentuates your lids.

Shades include:

- Cloud Nine (lustrous bisque)

- Heather (dusty matte plum)

- Shimmer Toast (glimmering rosy taupe)

- Electric Plum (purple pearl)

- Sahara (matte mushroom)

- Brick (matte cayenne)

- Gilded Bronze (metallic brass)

- Navy (matte navy blue)

- Cream (matte vanilla)

- Nutmeg (matte clay)

- Goddess (sparkling topaz)

- Gotham (black onyx)

How to use: For a trendy and soft daytime look, apply Brick onto the lid. Blend Goddess on the outer corner of the eye and upward into the crease. For added dimension, apply Goddess on the upper and bottom lashline. For a downtown-cool smoky look, apply Heather onto the entire lid. Define the upper lashline with Gotham and finish the look by sweeping Navy onto the lower lashline.