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Details & care
Customers love our backyard dress so much we decided to put hearts on it.
- Fabric: 100% cotton jersey; pre-washed to minimize shrinkage.
- Feel: Incredibly soft and breathable.
- Item #10760751
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Primary
Primary is a mom-founded kids clothing brand on a mission to encourage every kid to be the truest version of themselves. Since launching in 2015, Primary offers a rainbow of simple, gender-neutral styles known for their hand-me-downable quality, super soft and sustainable fabrics, and colorful, slogan-free designs.
Most helpful positive review
Oct 13, 2025
Awesome dress!
Wonderful dress, looks great, comfortable
Jessica
Verified purchase
Reposted from Primary
Most helpful critical review
Mar 29, 2025
Terrible
The clothes got holes in the after two washes. I’m shocked at the poor quality
Audrey W.
Reposted from Primary
5 stars
50%
4 stars
13%
3 stars
25%
2 stars
0%
1 star
13%
Sort by Most Helpful
Jessica
Reposted from Primary
Verified purchase
Oct 13, 2025
Awesome dress!
Wonderful dress, looks great, comfortable
Liz
Reposted from Primary
Verified purchase
Sept 20, 2025
Quality concerns . . .
I've been relying on Primary dresses for my two grand-daughters for over 5 years, and this season is the first that I've been disappointed. The fabric is thin with very little body, and dresses have come with a distinct chemical odor requiring washing.
Vi
Reposted from Primary
Verified purchase
July 10, 2025
Cute but need to return.
I really like this dress but I didn’t realize that it had a button clasp at the top in the back (it may have been pictured and I didn’t see it) but those types of clasps pull my daughters hair out so I’ll be returning it.
Baye
Reposted from Primary
Verified purchase
June 16, 2025
A perfect summer outfit
Great fabric and comfortable style. Easy care. Little one’s favorite.
Audrey W.
Reposted from Primary
Mar 29, 2025
Terrible
The clothes got holes in the after two washes. I’m shocked at the poor quality
Mary
Reposted from Primary
Verified purchase
Mar 18, 2025
So cute. Great dress.