What it is: A well-rounded regimen for an unbeatable beard, featuring four steps of care that cleanse, condition, soften and style.

Set includes:

- Beard Wash (1.5 oz.): a gentle formula that cleans and conditions facial hair.

- Beard Lube Conditioning Shave (1.5 oz.): a completely new, superior way of shaving that provides you with three important shaving benefits in a single tube by working as a preshave oil to soften and prepare your beard, a shave cream to give you a close shave and as an after-shave conditioner to leave your skin soft and smooth for hours.

- Beard Oil (1 oz.): a beard oil that helps you achieve a conditioned, healthy-looking beard and puts an end to flaky, itchy skin.

- Beard Comb: a handcrafted travel-friendly comb that helps keep your facial hair well-groomed and neat.

How to use: Apply a nickel-sized amount of Beard Wash to wet hands and work into a lather. Massage into your beard. Rinse. Work a small amount of Beard Lube into your slightly moist beard every time you shave—in the shower or immediately after showering. For areas with heavier, coarser whiskers, allow the product to remain on your skin for 60 seconds before shaving. Glide the razor over your face. Rinse with cold water. Pump 2–3 drops of Beard Oil into palm. Rub hands together and massage upward into facial hair, making contact with the skin underneath. To finish, groom beard downward with fingers or brush and style as usual. Reapply as needed. Use the comb to shape and style your beard as desired.