What it is: A long-lasting liquid eyeshadow and eyeliner with a creaseless liquid-to-powder formula offering up to 16 hours of wear—no primer needed.

What it does: This buildable liquid eyeshadow is infused with pure color pigments that deliver intense, vibrant color for both natural and dramatic makeup looks. With a second-skin feel, it offers up to 16 hours of smudge-resistant color and is designed with an innovative mistake-proof applicator for precision.

Research results:

In a study of 65 women ages 20–50 after one week of use:

- 86.7% agreed it does not smudge after 16 hours of wear

- 92.3% agreed its color is luminous

- 98.5% agreed it doesn't smudge

- 100% agreed it was easy to apply

- 96.9% agreed it has good coverage

- 96.9% agreed it was easy to remove

- 95.4% said it could be applied quickly

- 90.8% said it had a cooling effect on the eyelids

How to use: For a more natural look, apply one layer of Eye Tint to your eyelids with the flat side of the applicator. Then, using an eyeshadow brush or your fingers, smooth and blend across the eyelid. For a bolder eye, blend additional layers. To create a smoky eye, apply a light shade across your entire eyelid before accentuating the crease and outer corners of the eye with a darker shade. Complete the look with a shimmery shade to highlight the inner corners of your eye and browbone. To use as an eyeliner, use the tip or side of the applicator to apply to the lashline for a defined eye.