ISSA^™ Sonic Toothbrush

What it is: The world's first electric toothbrush with silicone bristles, ISSA channels high-intensity pulsation through its unique brush head to clean teeth gently and effectively, utilizing silicone's natural friction properties to remove plaque while offering a comfortable gum massage for a cleaner, healthier mouth.

What it does: Its ultra-hygienic, soft silicone bristles are gentle on tooth enamel and gums, while its sleek, ergonomic design offers 3D flexibility, reaching every crevice in the mouth. Easy to clean and sterilize, ISSA is quick-drying, nonporous and resistant to bacteria buildup, making it far more hygienic than nylon-bristled toothbrushes. Easy to use with a single-button interface and eight adjustable speeds, ISSA reminds you to switch quadrants every 30 seconds and signals when your two-minute brushing routine is over. The 100% waterproof device is travel friendly, requiring no charging dock—a single full charge lasts for 365 uses. The brush head only needs replacement once per year.

How to use: Use with regular toothpaste. Press the center button to turn on and adjust the intensity by pressing the + or - buttons. Move ISSA around as if brushing with a manual toothbrush to generate the right amount of friction to clean your teeth. Every 30 seconds, the pulsations will pause three times, signaling the end of the brushing routine. Press the center button to turn off, then rinse the device. Please note that the brushing experience will be super gentle, but that's exactly how ISSA is supposed to feel.