What it is: A six-shade eyeshadow palette with copper, peachy pink, rosy terracotta and brown shades to define, smoke and illuminate the eye area.

What it does: These six buildable, best-selling shades can be used to create easy-to-wear looks, night and day. Each matte shade is made with a powder coating technology, where pigments are coated with a mix of silicones and emollient oils, leaving the finish soft, cushiony and velvety-smooth. The metallic shades are silky to the touch, with an ultrasmooth texture that transforms from a powder into a liquid-cream on the skin.

How to use:

- Charlotte's Signature Smoky Eye Look: Use a blender brush to mix enhance shade 2 with smoke shade 3 and apply to the eyelid. Apply and blend prime shade 4 to the crease, adding enhance shade 5 to intensify. Use smoke shade 5 to line the upper lashline and blend out. Finish with prime shade 1 on the center of your eyelid.

- Hypnotize All Day Look: Sweep prime shade 1 over the entire eyelid and inner corners then apply enhance shade 2, blending from the outer corner into the center of the eyelid. Use a smudger brush to apply smoke shade 3 to both lashlines then blend into the outer corner and crease.

- Seduce on a Date Look: Apply prime shade 4 over the entire eyelid with a blender brush, then dip it into enhance shade 5 and blend from the outer corner to the center of the eyelid. With a smudger brush, apply smoke shade 5 to the top and bottom lashlines and contour the crease.

- Dance the Night Away Look: Sweep shape 1 over the entire eyelid and inner corners with a blender brush. Apply enhance shade 2 and blend from the outer corner to the center of the eyelid. With a smudger brush, follow the top and bottom lashlines with smoke shade 4, blending into corner and crease.