What it is: An eyeshadow that brings attention to six different charities throughout Africa that help wild animals facing common threats.

What it does: These featherweight eye shades are each inspired by six beautiful creatures—cheetah, elephant, giraffe, lion, pangolin and rhinoceros. All of these animals are among Africa's most endangered and face threats from shrinking habitats, conflict with local communities and the illegal wildlife trade. Each hue features a pearly gel-powder formula that washes the eye with beautiful dimensional shimmer.

How to use: Apply your chosen eyeshadow with the flat side of a shader brush to create a shimmering wash of color on the lid of the eye. Use a tapered brush to blend and diffuse into the crease and corners of the eye.