What it is: An eyebrow powder that creates natural-looking fullness.

What it does: It instantly fills your brows with its soft, velvety, 12-hour formula (instrumental test on 20 women) that adheres to hair and skin on application, transforming sparse brows into full-looking ones. The lighter-to-darker shade duos mimic the gradual look of natural brows, and the eyebrow-shaped pan makes for an easy guided application.

Research results:

In a self-evaluation of 101 women after one week of use:

- 93% said it was easy to apply.

How to use: To fill and shape your brows, sweep the lighter shade from the start of your brow to your arch using the foolproof blending sponge. Then, sweep the deeper shade from your arch to the tail end of your brow.

Pro tips: Blending is your friend. Pull out the spoolie brush from the bottom of the applicator, flip it around and snap it back into the base. Brush through your brows to blend seamlessly.