Keep the Promise Pull Cord Bracelet

This adjustable bracelet signifies a promise to the Armenian people, honoring the history of a culture that embodies the unstoppable power of the human spirit. It was made in partnership with “The Promise,” a film set during the final years of the Ottoman Empire that brings light to the events that took place during the Armenian Genocide.

Alex and Ani will donate 100% of net profits from this bracelet to the Armenia Fund, the largest humanitarian organization dedicated to connecting Armenian people worldwide and creating a better homeland for the Armenian nation.