Skip navigation

Pick Up Today—in store or curbside. Pickup Options

Search
Sign In
0
  • Sale: Get Inspired
  • Bestsellers

  • New Markdowns

  • Price Matched

  • Women

  • New Markdowns
  • Clothing
  • Shoes
  • Handbags & Wallets
  • Jewelry
  • Accessories
  • Beauty
  • Contemporary
  • Designer
  • Plus
  • Petite
  • Maternity
  • Juniors
  • Men

  • New Markdowns
  • Clothing
  • Shoes
  • Accessories
  • Grooming & Cologne
  • Contemporary
  • Designer
  • Designer

  • Women
  • Men
  • Kids
  • Kids

  • New Markdowns
  • Girls
  • Boys
  • Baby Sale Clothing, Shoes & Accessories
  • Baby Gear & Essentials
  • Shoes
  • Young Adult

  • Women
  • Men
  • Gender Inclusive
  • Home

  • Bedding & Bath
  • Home Decor
  • Electronics & Tech Accessories
  • Luggage & Travel
  • Tabletop & Kitchen
  • Beauty

  • All Sale

New Markdowns
  • Women: Get Inspired
  • New Arrivals

  • ASOS

  • Black-Owned & -Founded Brands

  • Contemporary

  • Nordstrom Made

  • Pop-In for Gifts @Nordstrom

  • Shop by Trend

  • Sports Fan Shop

  • Sustainable Style

  • TOPSHOP

  • Wedding Shop

  • Women's Looks

  • Shop by Occasion

  • Vacation
  • Wedding Guest
  • Clothing

  • Activewear
  • Blazers, Suits & Separates
  • Coats & Jackets
  • Dresses
  • Jeans & Denim
  • Lingerie, Hosiery & Shapewear
  • Loungewear
  • Pants & Leggings
  • Shorts
  • Skirts
  • Sleepwear & Robes
  • Sweaters
  • Sweatshirts & Hoodies
  • Swimsuits & Cover-Ups
  • Tops
  • Maternity
  • Plus-Size Clothing
  • Shoes

  • Booties
  • Boots
  • Clogs
  • Comfort
  • Dress Shoes
  • Espadrilles
  • Flats
  • Heels
  • Mules & Slides
  • Oxfords & Loafers
  • Running Shoes
  • Sandals
  • Shoe Care & Accessories
  • Slippers
  • Sneakers & Athletic
  • Sneaker Release Calendar
  • Handbags

  • Backpacks
  • Belt Bags
  • Bucket Bags
  • Camera Bags
  • Clutches & Pouches
  • Crossbody Bags
  • Designer Bags
  • Satchels
  • Shoulder Bags
  • Straw Bags
  • Tote Bags
  • Wallets & Card Cases
  • Luggage & Travel

  • Tech Accessories

  • Headphones
  • Phone Cases
  • Jewelry

  • Bracelets
  • Earrings
  • Necklaces
  • Rings
  • Watches
  • Fine Jewelry

  • Experience Fine Jewelry
  • Accessories

  • Belts
  • Hair Accessories
  • Hats
  • Hijabs and Headscarves
  • Scarves & Wraps
  • Sunglasses & Eyewear
Occasion Wear
  • Men: Get Inspired
  • New Arrivals

  • Advanced Modern

  • ASOS

  • Black-Owned & -Founded Brands

  • Bestsellers

  • Men's Looks

  • Men's Wedding Guest Attire

  • Sustainable Style

  • Nordstrom Made

  • New Concepts: SPORTS!

  • Sports Fan Shop

  • TOPMAN

  • Shop by Occasion

  • Casual Weekend
  • Golf
  • Clothing

  • Activewear
  • Blazers & Sport Coats
  • Coats & Jackets
  • Dress Shirts
  • Jeans
  • Joggers & Sweatpants
  • Lounge, Pajamas & Robes
  • Pants
  • Polo Shirts
  • Shirts
  • Shorts
  • Socks
  • Suits & Separates
  • Sweaters
  • Sweatshirts & Hoodies
  • Swimwear & Board Shorts
  • T-Shirts
  • Underwear, Boxers & Socks
  • Shoes

  • Boots
  • Comfort
  • Dress Shoes
  • Loafers & Slip-Ons
  • Oxfords & Derbys
  • Running Shoes
  • Sandals & Flip-Flops
  • Shoe Care & Accessories
  • Slippers
  • Sneakers & Athletic
  • Sneaker Release Calendar
  • Accessories

  • Backpacks
  • Bags
  • Belts
  • Hats
  • Headphones
  • Phone Cases
  • Scarves
  • Sunglasses & Eyewear
  • Ties & Pocket Squares
  • Wallets & Card Cases
  • Luggage & Travel

  • Jewelry

  • Fine Jewelry
  • Watches
  • Designer

  • Designer Clothing
  • Designer Shoes
  • Designer Accessories
  • Big & Tall

  • Clothing
  • Jeans
  • Pants
  • Shirts
  • Grooming & Cologne

  • Body Care & Deodorant
  • Cologne
  • Dopp Kits & Toiletry Bags
  • Gifts & Sets
  • Hair Products
  • Shaving & Beard Care
  • Skin Care
Occasion Wear
  • Kids: Get Inspired
  • New Arrivals

  • Baby Shower Gifts

  • Black-Owned & -Founded Brands

  • Camp Nordy

  • Designer

  • Everyday Basics

  • Kids' Looks

  • Matching Family Moments

  • Nordstrom Made

  • Sports Fan Shop for Kids

  • Sustainable Style

  • Shop by Occasion

  • Vacation
  • Kids' Clothing

  • Activewear
  • Coats & Jackets
  • Jeans & Denim
  • Leggings & Pants
  • Pajamas & Robes
  • Shirts
  • Shorts
  • Sweaters
  • Swimwear
  • Kids' Accessories

  • Kids' Shoes

  • Toddler (Sizes 7.5-12)
  • Little Kid (Sizes 12.5-3)
  • Big Kid (Sizes 3.5-7)
  • Toy Shop

  • Girls' Clothing

  • Sizes 2T-6X
  • Sizes 7-16
  • Tween
  • Activewear
  • Coats & Jackets
  • Dresses & Rompers
  • Jeans & Denim
  • Leggings & Pants
  • Pajamas & Robes
  • Shorts
  • Sweaters
  • Swimsuits & Cover-ups
  • Tops
  • Underwear, Bras & Socks
  • Girls' Accessories

  • Girls' Shoes

  • Boys' Clothing

  • Sizes 2T-7
  • Sizes 8-20
  • Tween
  • Activewear
  • Coats & Jackets
  • Jeans & Denim
  • Pajamas & Robes
  • Pants
  • Shirts
  • Shorts
  • Suits & Separates
  • Sweaters & Sweatshirts
  • Swim Trunks & Rashguards
  • Underwear & Socks
  • Boys' Accessories

  • Boys' Shoes

  • Baby Clothing

  • Baby Girl Clothing
  • Baby Boy Clothing
  • Gender Neutral Baby Clothing
  • Baby Gear & Essentials

  • Baby Carriers
  • Bath & Safety
  • Blankets & Swaddles
  • Car Seats
  • Diaper Bags
  • Feeding
  • High Chairs
  • Nursery & Decor
  • Strollers
  • Baby Accessories

  • Baby & Walker Shoes

Kids
  • Young Adult: Get Inspired
  • New Arrivals

  • ASOS

  • BP.

  • Graphic Tees

  • Goodfair Vintage

  • Inclusive Brands

  • Jeans & Shorts Under $50

  • Surf & Swim Shop

  • Sustainable Style

  • The Ambassador Program

  • Trending Now: Retro Resort

  • Shop by Occasion

  • Graduation & Party
  • Prom & Formals
  • Women's Clothing

  • Coats & Jackets
  • Dresses
  • Jeans & Denim
  • Pants & Leggings
  • Shorts
  • Skirts
  • Sweaters
  • Sweatshirts & Hoodies
  • Swimsuits & Cover-Ups
  • Tops
  • Underwear, Bras & Socks
  • Plus-Size Clothing
  • Women's Shoes

  • Heels
  • Sandals
  • Sneakers & Athletic
  • Men's Clothing

  • Coats & Jackets
  • Jeans & Denim
  • Joggers & Sweatpants
  • Lounge & Pajamas
  • Pants
  • Shirts
  • Shorts
  • Sweaters
  • Sweatshirts & Hoodies
  • Swimwear & Board Shorts
  • T-Shirts
  • Underwear, Boxers & Socks
  • Men's Shoes

  • Sandals
  • Sneakers & Athletic
  • Sneaker Release Calendar
  • Gender Inclusive

  • Clothing
  • Accessories
  • Shoes
  • Accessories

  • Bags & Backpacks
  • Hats & Beanies
  • Jewelry
  • Sunglasses & Eyewear
  • Beauty

  • Gifts & Sets
  • Hair Care
  • Makeup
  • Nail Polish
  • Skin Care
  • Sustainable Beauty
  • Top Brands

  • BDG Urban Outfitters
  • Billabong
  • Billabong Sea Through Me
  • BP BE PROUD
  • BP. + WILDFANG
  • BTS Themed Merch
  • Cross Colours
  • iets frans
  • Lulus
  • Nike
  • O'Neill
  • PacSun
  • The Phluid Project
  • Vans
  • VERO MODA
Sustainable Style
  • Activewear: Get Inspired
  • Activewear New Arrivals

  • Nordstrom x Nike

  • Sneaker Release Calendar

  • Workout Looks

  • Zella

  • Shop by Activity

  • Athleisure
  • Cycling
  • Golf
  • Hiking & Outdoor
  • Running
  • Swim & Surf
  • Tennis
  • Training
  • Yoga & Barre
  • Women's Activewear

  • Dresses & Skirts
  • Jackets
  • Leggings
  • Shirts & Tanks
  • Shorts
  • Sports Bras
  • Sweatshirts & Hoodies
  • Sweatpants & Joggers
  • Plus-Size Activewear
  • Men's Activewear

  • Jackets
  • Shirts & Tanks
  • Shorts
  • Socks
  • Sweatpants & Joggers
  • Sweatshirts & Hoodies
  • Women's Active Shoes

  • Athletic Shoes
  • Hiking Shoes
  • Outdoor Boots
  • Running Shoes
  • Sneakers
  • Sport Sandals
  • Men's Active Shoes

  • Athletic Shoes
  • Hiking Shoes
  • Outdoor Boots
  • Running Shoes
  • Sneakers
  • Sport Sandals
  • Kids' Activewear

  • Girls' Activewear
  • Boys' Activewear
  • Kids' Active Shoes

  • Girls' Athletic Shoes
  • Boys' Athletic Shoes
  • Athletic Gear & Equipment

Explore Our Active Guide
  • Home: Get Inspired
  • New Arrivals

  • Black-Owned & -Founded Brands

  • Designer Home

  • Influencer Picks

  • Nordstrom Made

  • Pop-In for Gifts @Nordstrom

  • Sustainable Style

  • Shop by Style

  • Bold Eclectic
  • Calming Neutrals
  • Healthy Living
  • Modern Minimalism
  • Bath

  • Bath Accessories
  • Towels
  • Bedding

  • Bedding Basics
  • Bedding Sets
  • Blankets & Throws
  • Comforters & Quilts
  • Duvet Covers & Shams
  • Sheets & Bed Skirts
  • Electronics & Music

  • Headphones
  • Home Appliances
  • Home Devices
  • Speakers & Home Audio
  • Home Decor

  • Accent Furniture
  • Art, Wall Decor & Mirrors
  • Books, Games & Puzzles
  • Candles & Diffusers
  • Decorative Accents
  • Decorative Pillows
  • Desk Accessories & Stationery
  • Jewelry Boxes & Holders
  • Lighting & Lamps
  • Picture Frames
  • Rugs
  • Storage & Organization
  • Throw Blankets
  • Kitchen

  • Bar Accessories
  • Coffee & Tea Accessories
  • Cookware & Bakeware
  • Cutlery
  • Kitchen Linens
  • Small Appliances
  • Storage & Gadgets
  • Tabletop

  • Dinnerware
  • Drinkware & Glassware
  • Flatware
  • Serveware
  • Table Linens
  • Luggage & Travel

  • Outdoor Living

  • Pantry

  • Candy
  • Coffee & Tea
  • Gift Sets
  • Pet Accessories

  • Sanitizers & Personal Care

  • Water Bottles & Tumblers

Spring Home
  • Beauty: Get Inspired
  • New Arrivals

  • Allure Best of Beauty

  • Beauty Looks

  • Beauty Services, Stylists & Videos

  • Designer Beauty

  • Gifts & Sets

  • Gifts with Purchase

  • Inclusive Beauty

  • Natural Beauty

  • Nordstrom Exclusives

  • Sale

  • Sun Shop

  • Sustainable Beauty

  • Travel & Mini Sizes

  • Wellness

  • Young Adult Beauty

  • Beauty Brands

  • Bobbi Brown
  • CHANEL
  • Charlotte Tilbury
  • Clinique
  • Dior
  • Dyson
  • Estée Lauder
  • Jo Malone London
  • Kiehl's Since 1851
  • La Mer
  • Lancôme
  • Le Labo
  • MAC Cosmetics
  • Maison Francis Kurkdjian
  • TOM FORD
  • Trish McEvoy
  • UOMA Beauty
  • Westman Atelier
  • Makeup

  • Blush
  • Bronzer
  • Brushes & Tools
  • Concealer
  • Contouring
  • Eyebrows
  • Eyelashes
  • Eyeliner
  • Eyeshadow
  • Foundation
  • Gifts & Sets
  • Highlighter
  • Lipstick, Lip Gloss & Liner
  • Mascara
  • Nail Polish & Care
  • Palettes
  • Powder & Setting Spray
  • Primer
  • Skin Care

  • Cleansers
  • Exfoliators & Peels
  • Eye Creams & Treatments
  • Facial Masks
  • Face Mists & Essences
  • Face Moisturizers
  • Gifts & Sets
  • Lip Balms & Treatments
  • Makeup Remover
  • Serums & Treatments
  • Sunscreen & Self-Tanners
  • Toners
  • Tools & Devices
  • Bath & Body

  • Fragrance

  • Candles & Diffusers
  • Cologne
  • Gifts & Sets
  • Perfume
  • Rollerball & Travel Size
  • Hair Care

  • Hair & Scalp Treatments
  • Hair Dryers & Styling Tools
  • Hair Styling Products
  • Shampoo & Conditioner
  • Tools, Brushes & Makeup Bags

  • Makeup Bags & Organizers
  • Makeup Brushes & Tools
  • Skin Care Tools & Devices
  • Hair Dryers & Styling Tools
  • Men's Grooming & Cologne

Clinique
  • Designer: Get Inspired
  • Designer New Arrivals

  • Designer Home

  • Designer Sale

  • New Concepts: SPORTS!

  • New Designers to Nordstrom

  • Spring Fashion

  • Designer Event Dressing

  • Designer Brands

  • Alexander McQueen
  • Balenciaga
  • Bottega Veneta
  • Brunello Cucinelli
  • Burberry
  • Christian Louboutin
  • Fendi
  • Givenchy
  • Golden Goose
  • Gucci
  • Moncler
  • Off-White
  • Prada
  • Saint Laurent
  • The Row
  • Thom Browne
  • Valentino
  • Zegna
  • Women

  • Designer Clothing
  • Designer Shoes
  • Designer Handbags
  • Designer Jewelry
  • Designer Accessories
  • Men

  • Designer Clothing
  • Designer Shoes
  • Designer Accessories
  • Kids

  • Designer Girls
  • Designer Boys
  • Designer Baby
  • Designer Shoes
  • Designer Accessories
  • SPACE: Emerging & Advanced Designer

  • Ready-to-Wear
  • Shoes
  • Handbags
  • Jewelry
  • The Extras
  • Home
  • SPACE: Emerging & Advanced Designer Brands

  • Acne Studios
  • Cecilie Bahnsen
  • Comme des Garçons
  • Marine Serre
  • R13
  • Sacai
  • Simone Rocha
  • Totême
  • Men's Emerging & Advanced Designer

  • Ready-to-Wear
  • Accessories
  • Shoes
  • Men's Emerging & Advanced Designer Brands

  • AMI Alexandre Mattiussi
  • Bode
  • Fear of God
  • Homme Plisse Issey Miyake
  • Palm Angels
  • Rick Owens
  • Stone Island
  • The Elder Statesman
  • VISVIM
Get Inspired
  • Gifts: Get Inspired
  • Pop-In for Gifts @ Nordstrom

  • Beauty Gifts

  • Cozy Gifts

  • Personalized Gifts

  • Home Gifts

  • Tech Gifts

  • Gift Cards

  • Toys & Gifts

  • Gifts by Recipient

  • For Her
  • For Him
  • For Kids
  • For Baby
  • For Anyone
  • For Pets
  • Gifts by Occasion

  • Wedding Gifts
  • Graduation
  • Father's Day
  • Baby Shower
Our Gift Guide
  • Brands: Get Inspired
  • Customers Love

  • Gucci
  • Tory Burch
  • Free People
  • Nike
  • Barefoot Dreams®
  • UGG
  • Madewell
  • Birkenstock
  • SPANX®
  • Topshop
  • Nordstrom Made

  • Zella
  • Nordstrom
  • Halogen®
  • BP.
  • Caslon®
  • Rachel Parcell
  • Open Edit
  • Chelsea28
  • Treasure & Bond
  • Tucker + Tate
  • Brands By Category

  • Women
  • Men
  • Kids
  • Home
  • Beauty
  • Brands A-Z

    • #
    • A
    • B
    • C
    • D
    • E
    • F
    • G
    • H
    • I
    • J
    • K
    • L
    • M
    • N
    • O
    • P
    • Q
    • R
    • S
    • T
    • U
    • V
    • W
    • X
    • Y
    • Z
Main content
  1. Home
  2. Style Guide
  3. Fashion News & Features
  4. Interviews
  5. How the Staud Founders Built a Brand
Fashion News & Features
  • Interviews
    • A Day in the Life of Hilary Swank
    • Adam Lippes - Designing the American Dream
    • Alexa Chung's Interview on Barbour Collaboration
    • ALYX Matthew Williams Interview
    • Anine Bing Style File
    • Artistic Endeavors: David Yurman
    • Blair Eadie Is Back
    • Blair Eadie on Holiday Dressing
    • Birdies Slippers to Wear Everywhere
    • Brunello Cucinelli Interview
    • Calling Planet Earth
    • Clare Vivier on Carrying Multiple Bags
    • Dee Ocleppo Hilfiger Interview
    • Designer Maria Cornejo's Environmentalism
    • Designer Nellie Partow's Winning Combination
    • Dora Larsen's Colorful Lingerie
    • Eileen Fisher's Eco Fashion Crusade
    • Ella Balinska's Interview
    • Empowering Women Factory Workers
    • Exclusive Interview with SKIMS founder Kim Kardashian
    • Fashion Designer Nellie Partow's tribute to Georgia O'Keeffe
    • Fashion's Rising Star Designers
    • Gal Meets Glam New Coat Collection
    • Game Changer: Tibi
    • Going Back to Cali with Johanna Ortiz
    • Golden Girl: Lana Jewelry
    • Grayson's Pro Mom Workplace
    • How MANSUR GAVRIEL Met
    • How Nordstrom Supports Size Inclusivity
    • How Our Cashmere Helps Women
    • How the Staud Founders Built a Brand
    • How to Go Commando
    • How to Wear the New Power Suit
    • In Conversation: Brandon Maxwell & Alex Nordstrom
    • Interview with Entire World Founder
    • Interview with Former Proenza Schouler CEO, Shirley Cook
    • Interview with Jonathan Anderson
    • Interview with Kaanas Founders
    • Interview with La DoubleJ's JJ Martin
    • Interview with Lively's founder
    • Interview with Marianna Hewitt
    • Interview with Negative Underwear Founders
    • Interview with Nic+Zoe Founders
    • Interview with Rixo London Founders
    • Interview with the ba&sh Founders
    • Interview with the founder of Noon Goons
    • Interview with the Founders of Ankari Floruss
    • Interview with the Founders of Brock Collection
    • Interview with the founder of Entireworld
    • Interview with the founders of Summersalt's swimwear
    • Interview with Victor Cruz
    • Interview with Vince's Patrik Ervell
    • Interview with Wes Gordon
    • Isa Boulder
    • Italian Shoe Designer Gianvito Rossi
    • Jacey Duprie on THE ODELLS Collab
    • Jonathan Simkhai's 2019 Fall Collection
    • Kika Vargas
    • Meryll Rogge
    • Monica Vinader on Mother's Day
    • Jessica Seinfeld, founder of nonprofit Good+Foundation
    • Justin Timberlake on his New Levi's Collection
    • kate spade new york's Nicola Glass
    • Lily Aldridge on Her Denim Style
    • Marco Baldassari's Tips on Mastering Business Casual
    • Monica Vinader x Carolina Issa Collaboration
    • Motherly Advice from Fashion Insiders
    • Nick Wooster's Street Style Cues
    • Nili Lotan on How to Dress at Any Age
    • Pioneer Spirit: COACH
    • Rachel Parcell on Her New Collection
    • Interview with Fashion Designer Rosetta Getty
    • RuPaul's Drag Race's Yvie Oddly on Pride
    • Sarah Rutson's Life In Style
    • Seven Fashion Designers Favorite Holiday Traditions
    • Sies Marjan's Master of Shades
    • Sincerely Jules x Billabong Collaboration
    • Spring's '70s Denim Trend
    • Stella McCartney's Sustainability Success Story
    • Strathberry's Royal Lines
    • Styling Tips from the Alex Mill Team
    • Stylist Rachael Wang's Denim Style
    • Success Stories from Female Founders
    • The Barbour Legacy
    • The Dynamics- Colleen
    • The Dynamics- Dione
    • The Dynamics- Latanya and Mia
    • The Dynamics- Mia
    • The Dynamics- Sheina
    • The Pragmatic Romantic: Sander Lak's Interview
    • The New Eco Fashion Materials
    • The Sisters Behind Veronica Beard
    • THE VOLON: Choose Your Flavor
    • Thom Browne Interview
    • Tory Burch on Mother's Day
    • Theory at Work
    • Wandler Bags: Interview with Elza Wandler
    • What's in Dagne Dover Founders' Work Bags
    • When Eco-Friendly Got Cool
    • Why to Try Thinx Panties
    • Winnie Harlow x Steve Madden Collaboration
    • Women Supporting Women through Nonprofit HERproject
    • Volon Interview
    • YanYan
    • 10 A-List Styling Tips: Micaela Erlanger
  • Events & Parties
  • Lifestyle
  • Beauty

How the Staud Founders Built a Brand

The Sweet Spot: Sarah Staudinger and George Augusto of Staud

The Sweet Spot
Starting with their eye-catching handbags, Staud's founders built a cult label around aspirational yet attainable fashion.

By Britt Burritt

"Each bag comes from a shape, first and foremost. Whether it's a sculpture or just an element."
The Sweet Spot: Staud Spring 2019.

In an open and spacious Los Angeles studio populated by about 30 people and almost as many dogs, Sarah Staudinger and George Augusto run their freshly minted fashion house. The duo behind Staud have gone from relative unknowns to something like industry wonderkids in the course of three years, attracting fans and investors to their crisp, brightly colored collections.

You may already be acquainted with the styles that put Staud on the map—even if you don't yet know they're Staud. The clear PVC Shirley bag with its equally sleek interior pouch that's all over Instagram. The fishnet bucket Moreau that's now a modern classic among trendsetters. Then there are the wide-legged jumpsuits in an array of styles that are the cool girl's solution to summer dressing.

"Leandra Medine has definitely been a huge one for us. Alexa Chung. Dakota Johnson was a big supporter early on," says Staudinger (whose colleagues just call her Staud), listing early admirers of the brand. "Those three people are exciting for us because they have very different styles with unique points of view. That's really important to us to have people interpret our designs in their own way."

The Sweet Spot: Staud Spring 2019.

A former Reformation fashion director, Staudinger saw space in the fashion market for contemporary but classic pieces that left an impression without seriously denting the pocketbook. She approached Augusto, who ran an artist incubator in LA and whom she knew through mutual friends, about helping with brand marketing. Soon after launching, their handbag styles were getting the kind of attention from style stars and street photographers that's usually reserved for big-ticket bags.

"One of the things that we're most proud of is that we were seeing the woman who buys a $3,000 Fendi bag also buying our $375 Moreau bag," Augusto says. "It's been very organic how it all came about," he says of their popularity among the fashion fold. "We're really thankful for that and we're definitely appreciative to how much support we get from influencers."

"Each bag comes from a shape, first and foremost. Whether it's a sculpture or just an element that we were really inspired by for that season," Staudinger says about their inspirations. "We kind of round most of our edges and it's very much kind of fluid, sort of structure that we gravitate towards." Alberto Giacometti, Constantin Brâncuși and César Manrique are all artists that the two agree are mutual influences. "We love Brâncuși a lot," Staudinger attests.

The Sweet Spot: Staud Spring 2019.
The Sweet Spot: Staud Spring 2019.
The Sweet Spot: Staud Spring 2019.

From a handbag line to a complete ready-to-wear collection, the brand's growth has been rapid. Staud appeals to fashion lovers of different means and aesthetics because each piece is a novel interpretation of a traditional design. What the Shirley did for a tote bag, the Catch jumpsuit does for a two-piece suit. One could build an essential wardrobe out of just Staud styles and it would feel anything but basic. The bags are obviously sculptural; the clothes are strikingly shapely, too. Voluminous sleeves, fringe, cut-outs, billowing skirts appear in a spring collection that picks up Joan Miró's palette.

"We've been adding to what we consider core every season," says Staudinger about the label's expansion. "Definitely the Moreau bag is one that I would say that we will keep on the line for the foreseeable future. That kind of style really encapsulates what the brand is about: it's a unique design, it has a lot of functionality, it has sort of vintage-inspired elements with the macramé net and leather details. It feels really on brand for us."

  • Staud
Free shipping and free returns? Yes. Learn more.
  • Learn More

Customer Service

  • Contact Us
  • Order Status
  • Shipping
  • Return Policy & Exchanges
  • Price Adjustments
  • Gift Cards
  • FAQ
  • Product Recalls
  • United States

About Us

  • Careers
  • Corporate Social Responsibility
  • Diversity, Inclusion & Belonging
  • Get Email Updates
  • Nordstrom Blog
  • Nordy Podcast

Stores & Services

  • Find a Store
  • Free Style Help
  • Alterations & Tailoring
  • Trunk Club
  • Pop-In Shop
  • Virtual Events
  • Spa Nordstrom
  • Nordstrom Restaurants
  • Nordstrom Local

Nordstrom Card & Rewards

  • The Nordy Club Rewards
  • Apply for a Nordstrom Card
  • Pay My Bill
  • Manage My Nordstrom Card

Nordstrom, Inc.

  • Nordstrom Rack
  • Nordstrom Canada
  • Trunk Club
  • Investor Relations
  • Press Releases
  • Nordstrom Media Network
Get our apps
  • Privacy
  • Do Not Sell My Personal Information
  • Terms & Conditions
  • Interest-Based Ads
  • California Supply Chains Act
  • ©2022 Nordstrom, Inc.