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New Concepts

New Concepts at Nordstrom: Activate with new and exclusive gear! Awaken your senses. New and exclusive gear for your body and soul—whether you hit the trails or find the sunshine within. Elevate and achieve! Connect with yourself.
New Concepts at Nordstrom: Activate with new and exclusive gear!

About New Concepts @ Nordstrom

New Concepts is a platform to discover what's next and best in menswear. VP of men's fashion Sam Lobban partnered with some exciting brands to inspire you with this unique active collection. Activate!


Online
Concept 010 launches May 28 and will feature products (including new and exclusive items) from these brands and more. Keep checking in for additional gear and get active.