About the Brand
UOMA (pronounced OMA: uh-ma) means beautiful, and the brand's philosophy stems from the belief that beauty starts the moment you decide to be yourself. Founded by Nigerian-born former beauty executive Sharon Chuter, UOMA Beauty aims to rewrite the rules of inclusivity and diversity to create a world of beauty that truly is for everyone. The makeup range is rebellious, innovative and created for all—because beauty should come in every color.
About the Founder
Nigerian-born Sharon Chuter is on a mission to redefine the rules of inclusivity and diversity. The visionary and seasoned beauty industry executive draws inspiration from her Afro heritage and infuses it with fierce modernity to create a truly fresh aesthetic, resulting in a makeup range that is forward thinking, radical and uncompromising.
Let Us Help You Be Your Most Beautiful Self
We do beauty your way. Whether you're just buying more of your favorite mascara or on the hunt for a whole new look, our beauty stylists, how-to videos and other free services are here to make your exploration fun and easy.
UOMA Values & Beliefs
Self-Expression: "Authentic beauty is the ultimate form of self-expression."
Colorful Living: "We celebrate life in all its vibrancy and color."
African Pride: "We are not African because we are in Africa, we are African because Africa is in us."
Empowering Tribe: "A confident woman inspires those around her—empowered women empower others."
Inclusivity: "Every person deserves to walk into the Beauty Hall and feel inspired and included."
Beautiful Rebellion: "We must be bold and outspoken to challenge outdated conventions."