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Be Proud by BP.

Be Proud by BP. For every gender expression, featuring Boo’s Cruise.
Be Proud by BP. For every gender expression, featuring Boo’s Cruise.
Be Proud by BP. For every gender expression, featuring Boo’s Cruise.

FOR EVERY GENDER EXPRESSION

Be Proud by BP. is a celebration of love and the right to self-identify. We give 10% of net sales to True Colors United, an organization that serves the unique needs of LGBTQ youth experiencing homelessness.

Be Proud by BP. For every gender expression, featuring Boo’s Cruise.
Be Proud by BP. For every gender expression, featuring Boo’s Cruise.

The fall 2020 drop is inspired by skate culture—that community of urban roamers rapidly emerging from the fringe of society and into the spotlight. We enlisted Boo’s Cruise—an inclusivity-seeking skate collective in Los Angeles—to take the new collection for a ride and drop a few skaterly insights along the way.

Be Proud by BP. For every gender expression, featuring Boo’s Cruise.
How did Boo’s Cruise come to be? “I used to like skating by myself in New York, simply because I didn’t like hitting the skate parks, which were mostly men at the time. And when I came to LA, I didn’t feel represented in any of the skate groups I tried to join—so I wanted to create one where I felt represented and seen.” —Christiana, AKA Ya-Ya
Be Proud by BP. For every gender expression, featuring Boo’s Cruise.
Be Proud by BP. For every gender expression, featuring Boo’s Cruise.
Be Proud by BP. For every gender expression, featuring Boo’s Cruise.
Be Proud by BP. For every gender expression, featuring Boo’s Cruise.
What drew you to skateboarding? “I started ’cause I thought Ya-Ya was cute. She was skatin’, it was the first week of quarantine and I was like, ‘You know what? I moved to Los Angeles—I am going to start skating.’ I started skating for a girl.” —Haley
How long have you been skating? “I came out the womb on a board, like zoom zoom.” What do you love about your crew? “Seeing people you identify with in an uncomfortable space—that makes you comfortable. People that look like you or, like, feel a vibe with you at a park. Skateboarders are scary. All these people are so good.” —Shelly
Be Proud by BP. For every gender expression, featuring Boo’s Cruise.
Be Proud by BP. For every gender expression, featuring Boo’s Cruise.
Be Proud by BP. For every gender expression, featuring Boo’s Cruise.
Be Proud by BP. For every gender expression, featuring Boo’s Cruise.
What’s the best part of being a skater? “Family, honestly. The group you make while you’re skateboarding. You all get hurt together, compare your scars. That’s what it is.” What makes you proud? “I’m just me, and that’s what I’m excited about. That’s what I’m celebrating. No one else can be me.” —Jermaine
Be Proud by BP. For every gender expression, featuring Boo’s Cruise.
Be Proud by BP. For every gender expression, featuring Boo’s Cruise.
Be Proud by BP. For every gender expression, featuring Boo’s Cruise.
Be Proud by BP. For every gender expression, featuring Boo’s Cruise.
What’s it like to land a trick for the first time? “An Ollie was the first trick I landed. I had to have been 14, 15—somewhere in there. I was elated. It was amazing.” Any advice for beginners? “You’re gonna fall down, and that’s OK. All of us fall down. That’s how we learn. That’s how we get better.” —Jessie
Be Proud by BP. For every gender expression, featuring Boo’s Cruise.
What makes you proud? “I’m proud of my ability to choose what’s right for me, regardless of what other people think I should be choosing.” What would you say to a beginner? “If you don’t believe you can do it, you’re not going to be able to do it.” —Zarah
Be Proud by BP. For every gender expression, featuring Boo’s Cruise.
Be Proud by BP. For every gender expression, featuring Boo’s Cruise.
Be Proud by BP. For every gender expression, featuring Boo’s Cruise.
Besides landing tricks and generally staying on your board, what else has skating taught you? “I’ve learned about a bigger sense of community than I could have imagined—not just inside this circle, or the people we skate with, but even people reaching out to me on Instagram, and being like, ‘Can we come skate with you guys?’ We even skated with a little girl from across the street. It’s awesome, the connections you can make.” —Roni
How would you describe skate culture? “Skate culture lives at the intersection of art, fashion, music, food, community. It’s kinda everything. Anywhere you go, any major city—you look at the skate community there and you can really learn a lot about that place, and the culture. It brings people together in so many ways.” —Kandy
Be Proud by BP. For every gender expression, featuring Boo’s Cruise.
Be Proud by BP. For every gender expression, featuring Boo’s Cruise.
But don’t you get hurt a lot? What makes it worth it? “I just enjoy doing things that require a lot of adrenaline, so honestly the fear of getting hurt is kind of dope.” What does “skate culture” mean to you? “I can’t think of an answer, dude. That’s my answer.” —Hayley