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Be Proud by BP.

Be Proud by BP. For every gender expression, featuring Boo’s Cruise.
Be Proud by BP. For every gender expression, featuring Boo’s Cruise.

FOR EVERY GENDER EXPRESSION

Be Proud by BP. is a celebration of love and the right to self-identify. We give 10% of net sales to True Colors United, an organization that serves the unique needs of LGBTQ youth experiencing homelessness.

The fall 2020 drop is inspired by skate culture—that community of urban roamers rapidly emerging from the fringe of society and into the spotlight. We enlisted Boo’s Cruise—an inclusivity-seeking skate collective in Los Angeles—to take the new collection for a ride and drop a few skaterly insights along the way.