What happens when veteran hair stylists team up with MIT researchers? Living proof®—and lots and lots of perfect hair days. The brand offers shampoos and conditioners designed to work in tandem on different hair concerns, whether you want to add volume, keep your color lasting longer or reverse damage and dryness. No Frizz—an entire line of products dedicated to keeping tresses sleek and smooth—features products ranging from shampoo and conditioner to styling cream, a moisture mask and hairspray. And for the days you don't want to wash your hair at all, Living proof dry shampoo cleans hair while eliminating oil, sweat and odor.