Founded on the belief that a sound body promotes a sound mind, ASICS outfits both elite and everyday athletes with technologically advanced footwear for running, training, tennis and more. ASICS shoes for men, women and kids feature environmentally friendly materials whenever possible and creative innovations to enhance comfort and performance.
It all began with basketball shoes. ASICS® founder Kihachiro Onituska began his career in athletic footwear by making sneakers in his living room in 1949. In 1977, Onitsuka named his company after the acronym formed from the Latin phrase "Anima sana in corpore sano," which translates to "a healthy soul in a healthy body." This belief in holistic health is at the heart of the brand's ethos, and the research and development team at ASICS is dedicated to fulfilling that mission by creating the best sneakers for all athletes, though the brand's running shoes have developed an especially devoted following. Sneakers made with ASICS GEL technology are particularly popular for their shock-absorbing abilities. Looking for stability? The GEL-Kayano is the shoe for you. Training for your first marathon? The GEL-Nimbus sneaker is designed to keep long-distance runners comfortable. Shop our ASICS shoes for women and ASICS shoes for men for these and other athletic styles.