The BP. clothing brand has been a playground for self-expression for almost 40 years and we're constantly evolving. Our products are size inclusive (XXS-4X), gender inclusive and ready to help you make bold moves and feel proud of who you are.
How Did BP. Originate?
Launched in 1984, BP. is a private label Nordstrom brand sold exclusively at Nordstrom and Nordstrom Rack. The brand's original name was "Brass Plum," but it was rebranded as BP. in the early 2000s.
BP. has also had many exciting collaborations over the years. In 2008, the Nordstrom design team partnered with Pete Wentz of Fall Out Boy for his Clandestine Industries collection. In 2009, they created a line of clothing for the movie The Twilight Saga: New Moon. The exclusive garments appeared in the movie itself and were also available for purchase in Nordstrom stores and at Nordstrom.com.
Other recent collaborators include actress Claudia Sulewski and YouTube star Alex Costa. In 2021, BP. teamed up with Wildfang to create a year-long assortment of clothing and accessories that challenges gender norms in fashion.
What Does BP. Stand For?
As we mentioned, the initials "BP" stand for Brass Plum, which was the original name of the juniors' department at Nordstrom. Since rebranding and expanding to include other clothing categories, we've decided to keep our name nice and simple. We believe that what you wear expresses who you choose to be, on this day, in this world. Our mantra: Be bold. Be proud. Be new. Be you. BP.
When Did BP. Launch?
Nordstrom's BP. brand launched in 1984. In the past couple of decades, we've undergone some exciting changes and we're always looking forward to what's next.
How is BP. Made?
Almost all BP. clothing is designed by our talented team at the Nordstrom headquarters in Seattle, Washington. After these designs are perfected, our products are then brought to life mostly overseas.
About 45% of our products are made in factories that directly support women's empowerment—and we're eager to do even more than that. Nordstrom Product Group, the folks behind all our exclusive house brands, has committed to sourcing 90% of all Nordstrom Made products from factories that support women's empowerment by 2025.
In addition, BP. recently launched a sustainable denim line that uses materials that are recycled, organic or composed of sustainable fibers. The manufacturing process is energy efficient, using 70% less energy compared to typical practices. It also uses 90% less water thanks to an innovative water-recycling system that utilizes almost 80% of the runoff.
What is BP.'s Product Assortment?
BP.'s expansive assortment of clothing and accessories range from easy-to-wear and easy-to-pair basics to trending statement pieces—all at an affordable price point. Whatever you're looking for, we've got you covered from head-to-toe.
Our clothing categories include BP. dresses, BP. sweaters and a variety of tops, pants, denim and skirts. As for BP. shoes, our products range from BP. slippers to BP. boots and BP. booties. Accessory-wise, you'll find an assortment of BP. sunglasses and BP. jewelry, as well as hats, scarves and beanies.
Along with our core collection of clothing and accessories, BP. debuted a gender-neutral clothing line called Be Proud by BP in 2020. This collection of gender inclusive styles boasts a 10% giveback to nonprofits that support the LGBTQIA+ communities. In 2020, we named the Trans Lifeline x FOLX Hormone Replacement Therapy Care Fund as the beneficiary. This organization seeks "to support transgender, nonbinary and gender-nonconforming folx to be in their bodies on their terms."
Eager to do more in the gender neutral fashion space, BP. also joined forces with Wildfang in 2021 to create a bold, gender-inclusive collection. It includes Wildfang coveralls, the Wildfang jumpsuit, Wildfang suits and more. Like all the clothing at BP., this non binary clothing collection is size inclusive (XXS-4X). Additionally, 5% of total Wildfang sales support workforce development programs that provide space and opportunity for Black, Latinx and Queer communities in fashion.
What's Next for BP.?
BP.'s future is incredibly exciting. We're dedicated to further broadening our sustainable product offerings and, by 2025, we're set to source 90% of our products from factories that support women's empowerment.
BP. is also dedicated to being one of the leading gender-neutral clothing brands. We've already begun to do so through our Be Proud by BP collection and our collaboration with Wildfang.
There's more to look forward to, as well. For the holiday season, we're excited to create cold-weather gift-giving sets along with a fun "beanie bar," where you can buy interchangeable pom beanies. In 2022, be on the lookout for a fashion-forward collection of recycled jewelry, nail polish and sunglasses.
We've been around a while, but we're just getting started.